Why Is Subway Ending Its $6.99 Value Meal? Reason Explained

As a devoted Subway enthusiast with years of enjoying their sandwiches under my belt, I must say the news about ending the $6.99 value meal deal has left me somewhat perplexed and disheartened. I’ve always appreciated the affordability and convenience that the value meal provided, making it a go-to choice for many like myself.


It appears that Subway discontinued its popular $6.99 value meal offer sooner than expected, catching many fans off guard. As a result, there is growing curiosity among them regarding the reasons behind this decision by the fast-food chain.

As a devoted Subway enthusiast, I couldn’t help but notice that their new Value Meal didn’t quite hit the mark as anticipated. It seems like the sales figures fell short or maybe the profits weren’t as high as they had hoped for. Here’s an inside scoop on this unexpected twist.

Here’s why Subway is ending $6.99 value meal

It seems that Subway has decided to discontinue their $6.99 Value Meal offer as it failed to produce the expected outcomes and deliver the desired results.

In a memo dispatched to its operators on Friday, the fast-food corporation announced that they will be phasing out the value meal. This information was acquired by Restaurant Business Magazine. The memo stated, “Our Meal Deal was created to boost customer visits, sales, and profitability at our restaurants, and it achieved these goals during our market test.” However, despite the national Meal Deal promotion meeting its daily redemption expectations, it’s not delivering the anticipated overall results.

Starting immediately and running through January 5, 2025, every Wednesday, customers of Subway can enjoy a 20% discount on any sub they order! Please note that this offer is digital only.

On November 3, 2024, the Value Meal offer was introduced as a special tribute for National Sandwich Day. This meal package included the following components:

  • A six-inch sub
  • A fountain drink
  • A bag of chips or Two regular cookies

Previously, Subway encountered strong opposition from its franchise owners regarding value deals, mainly due to insufficient collaboration from certain locations. By the year 2015, around 7000 Subway stores closed due to poor sales and low revenue.

Subway has revealed that their current CEO, John Chidsey, plans to leave his position at the end of the year. His departure will be temporary filled by Carrie Walsh, who is currently serving as President for Europe, Middle East, and Africa (EMEA) regions, and previously held the position of Global Chief Marketing Officer (CMO). The company is actively searching for a permanent replacement for Chidsey.

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2024-11-27 15:10