Why Has Netflix Raised Its Prices Again in 2025?

Users are wondering why Netflix raised its prices for Standard, ad-supported, and Premium plans not only in the US but also in other markets as of 2025. The price adjustment was first hinted at in October 2023, but since then, the streaming service has remained silent on any changes to subscription costs. However, this recent decision may be due to the company’s impressive revenue growth, increased investment into its customer base, and ongoing efforts to enhance its services.

Here are details on Netflix’s hiked prices.

How much does Netflix cost in 2025?

As reported by Variety, the pricing structure for Netflix’s new service tiers is as follows:

* The ad-supported plan costs $7.99 per month.
* The premium tier will set you back $24.99 per month.
* If you prefer an ad-free standard plan, it will cost you $17.99 per month.

Previously, Netflix’s pricing structure was as follows: the ad-supported plan cost $6.99 per month, the premium tier was priced at $22.99 per month, and the standard, ad-free plan was set at $15.49 per month. However, recent changes have seen these prices increase by approximately $1 to $2.50.

As a gamer, I’ve got some news to share – it looks like my favorite streaming platform, Netflix, is bumping up the prices following their biggest quarterly subscriber growth ever. In Q4 2024, they managed to attract an impressive 18.9 million new users! Now, in their quarterly letters to investors, they’ve openly discussed this price hike, emphasizing their commitment to keep investing in top-notch programming and ensuring a fantastic user experience for us all.

The company may occasionally raise its membership fees slightly to enhance their services. To accomplish this goal, we are increasing prices for most plans in the U.S., Canada, Portugal, and Argentina as of today (a change that was previously accounted for in the 2025 outlook provided in October 2024).

Why is Netflix increasing its prices again in 2025?

Netflix typically raises its prices every 5-7 quarters as a general rule. So, if the pricing for the plans was adjusted in January, the price increase would take place seven quarters later. Conversely, if the adjustment occurred in October, the price hike would happen five quarters afterwards.

“This list provides a look back at the increases in pricing that the streaming titan has undergone over the past few years (from 2019 to 2023).”

  • October 2023 – $6.99 (Standard with ads), $11.99 (Basic), $15.49 (Standard), $22.99 (Premium)
  • January 2022 – $9.99 (Basic), $15.49 (Standard), $19.99 (Premium)
  • October 2020 – $8.99 (Basic), $13.99 (Standard), $17.99 (Premium)  
  • January 2019 – $8.99 (Basic), $12.99 (Standard), $15.99 (Premium)

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2025-01-22 10:10