Summary
- Google invested $100 million in Gentle Monster for a 4% stake, reinforcing its Android XR smart lens initiative against Meta’s efforts.
- This move signifies Google’s renewed push into smart glasses, leveraging advanced AR/AI and Gentle Monster’s fashion-forward designs.
Reports indicate that Google has put around $100 million into purchasing a 4% share of the rapidly expanding Korean eyewear brand, Gentle Monster. This investment was made public just a month after Google announced collaborations with Gentle Monster and Warby Parker to design innovative smart lenses for its upcoming Android XR project, which emphasizes style.
Google’s recent action serves as a clear signal to rival Meta, who has been aggressively distributing AI-enhanced eyewear in collaboration with Ray Ban and Oakley. In 2023, Meta announced its partnership with Ray-Ban, followed by the release of several models, such as the Orion glasses, marketed as “the most sophisticated pair of augmented reality (AR) glasses ever crafted.” Not long ago, Meta and Oakley unveiled their first joint creation from a long-term partnership in the field of “Performance AI glasses,” named HSTN.
Google hasn’t exactly dipped its toes in the smart glasses market for the first time. Back in 2012, they released their outdated Google Glass device, which boasted a camera, small display screen, and internet connectivity. Now, over a decade later, advancements in augmented reality (AR) technology and highly sophisticated AI have opened up possibilities for more user-friendly and practical wearables. Moreover, hardware progress has enabled sleeker profiles and stylish designs for these devices.
View this post on InstagramA post shared by GENTLE MONSTER (@gentlemonster)
In December, Google unveiled an updated strategy for Android XR, a fresh operating system designed specifically for future generations of computing technology. Its primary goal is to deliver enhanced user experiences for headsets and glasses.
Moving on to late May, Gentle Monster announced their partnership via Instagram, stating that this collaboration marks a significant milestone in the transformation of smart eyewear into fashion staples. They emphasized that creativity and elegance are crucial design elements when merging technology with daily life.
Wondering about the potential design of Google x Gentle Monster smart glasses? In contrast to established brands such as Ray-Ban, Oakley, and Warby Parker (who are also Android XR partners), Gentle Monster is the freshest label in eyewear, with a reputation for being particularly daring. This brand, originating from Seoul in 2011, has gained international recognition due to its fashion-forward frames and collaborations with avant-garde designer brands like Maison Margiela and Mugler.
With their innovative Gentle Monster smart glasses, technology and fashion are brought closer than ever, potentially realizing the industry’s long-held aspiration to blend technological functionality with the allure of fashion culture. This could mark a new era in wearable technology, expanding far beyond just eyewear concepts.
At the moment I’m typing this, there’s no solid confirmation about the official release of the partnership between Gentle Monster and Google. Keep your eyes peeled on TopMob for updates in the world of fashion and technology!
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2025-06-25 18:55