Why Did Bath and Body Works Apologize for ‘Snowed In’ Candles?

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As a long-time fan of Bath and Body Works, I was taken aback when I learned about their “Snowed In” candle apology. It’s not every day that a company I admire for its delightful scents and holiday-themed products finds itself in such a predicament.

Recently, Bath & Body Works issued an apology for offering “Snowed In” candles, a product they’ve discontinued. This has left fans curious as to why the bath and body products retailer felt the need to apologize. Was the product perhaps associated with negative emotions or uncomfortable memories during its sale?

Here is the Bath and Body Works “Snowed In” candle apology explained.

Bath and Body Works ‘Snowed In’ candle apology explained

Bath and Body Works marketed winter-themed candles, featuring stylized paper snowflake designs with two openings. Unfortunately, these designs unintentionally bore a striking similarity to the garments worn by members of the Ku Klux Klan (KKK), causing a wave of comparisons among many appreciative fans.

Ultimately, the company took down the “Snowed In” candle line from both its online platform and physical stores. Later on, Bath & Body Works published an apologetic message regarding this matter to CNN.

As a dedicated fan, I’m proud to share that at Bath & Body Works, we prioritize hearing from our teams and customers. We understand that mistakes can happen, even unintentionally like the one you’re referring to, and for that, we sincerely apologize if anyone was offended. We are promptly addressing this issue by removing the item and carefully reviewing our processes to prevent such occurrences in the future.

According to the Anti-Defamation League (ADL), the KKK hood is a hate symbol.

Once the image of the product was posted online, numerous enthusiasts expressed various responses across the internet. On X (previously known as Twitter), one fan penned down this particular comment:

On Reddit, some fans showed confusion over Bath and Body Works’ decision with their candle design. Furthermore, others started calling the removed item, names such as the “Klan Christmas Candle” or simply “Klandle.

Although “Snowed In” candles are no longer listed on Bath and Body Works’ official websites, they can still be found for sale on platforms like eBay, priced at $180. This is surprising given eBay’s stringent policies against listing items with offensive or racist language. However, since the product does not appear to contain any such content, it seems likely that it will remain available on eBay.

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2024-10-14 23:41