What is Kendrick Lamar’s Viral ‘Mustard’ Meme? Meaning Explained

What is Kendrick Lamar’s Viral ‘Mustard’ Meme? Meaning Explained

As a die-hard Kendrick Lamar fan who’s been riding with him since Section.80, this “Mustard” meme has sent me into a frenzy! From the streets of Compton to the global stage, K Dot never fails to surprise us with his innovative artistry and impeccable storytelling. This time around, it’s not just about the lyrics or the beats, but a simple scream that’s taken over the internet like wildfire!


A fresh internet sensation, dubbed the “Mustard” Kendrick Lamar meme, is causing quite a stir on social media following the unveiling of his latest album, GNX, which is his sixth studio release. This unexpected and thrilling development has left many fans eager to discover the roots of this intriguing meme.

Without further delay, here’s what we have learned about Kendrick Lamar’s “Mustard” meme.

Kendrick Lamar’s ‘Mustard’ meme explained

As a gaming enthusiast, I’ve got to share some insights about the “Mustard” meme that’s been taking over the internet lately. This hilarious trend originated from Kendrick Lamar’s seventh track on his new album GNX titled “TV Off.” At exactly two minutes and five seconds into the song, K-Dot lets out a scream that goes something like “MUSTAAAARRRD,” and he keeps going for another five seconds. Crazy, right? Now you know the origin story behind this popular meme!

Mentioned here is Mustard, also known as Dijon Isaiah McFarlane, a record producer and DJ. He collaborated with Lamar, Kamasi Washington, Craig Balmoris, and Jack Antonoff on the project GNX. Soon after, fans transformed one of his screams into a popular internet meme. Some memes incorporated intense movie clips or shots to emphasize the intensity of the scream.

Check out one such clip shared by netizens online:

Beyond just fans, numerous brands also hopped aboard the Kendrick Lamar’s Mustard meme train. As an example, McDonald’s posted an image of a Honey Mustard packet on social media (previously known as Twitter), labeling it “Honey MUSTAARRRDD.

Ultimately, Mustard too responded to the reference, discussing his response in an interview with Billboard. “That was top-notch. So hot. I mean, is that a new tag?” he said. “I can’t wait to perform that song and just hear people shouting that, because everyone will be saying it like mad.” Mustard also shared his surprise at the album’s swift launch, indicating he thought it would only be released on Thanksgiving.

Here’s how Mustard acknowledged Lamar’s track on X:

Kendrick Lamar’s album GNX also features songs like “Wacced Out Murals,” “Squabble Up,” “Man at the Garden,” “Luther,” “Dodger Blue,” “Heart Pt. 6,” “Hey Now,” “Reincarnated,” “Peekaboo,” “Gloria,” and the main track, “GNX.

I’m absolutely thrilled to share that, at the moment, my favorite album has amassed an incredible 4.8 million views on YouTube! And let me tell you, after GNX’s initial release, it skyrocketed to a staggering 74 million streams on Spotify within only 48 hours. Simply amazing!

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2024-11-28 23:40