What Happened to Bella Hadid? Adidas Campaign Controversy Explained

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As a long-time gamer and follower of fashion trends, I was thrilled when Adidas announced the re-release of their iconic SL 72 running sneaker. The nostalgia of these classic shoes brought me back to my childhood memories, and I couldn’t wait to add them to my collection. But then, the controversy hit.

The resurfaced Adidas SL 72 running shoe, famously known, has sparked significant debate due to its new promotional material with Bella Hadid. Certain communities have expressed deep dissatisfaction, accusing the campaign of being tone-deaf politically. This reaction has left many supporters of Hadid puzzled and eager for more information regarding the controversy. Here’s a breakdown of the situation.

Bella Hadid Adidas campaign controversy explained

More recently, Adidas teamed up with Bella Hadid to bring back their SL 72 running shoes. These sneakers were first presented at the 1972 Munich Olympics. But the marketing effort faced strong criticism. The launch of the SL 72 campaign coincided with the 52-year anniversary of the Munich Games, a sad reminder of the deaths of 11 Israeli athletes and coaches at the hands of Palestinian terrorists during this event. Despite the campaign not mentioning this historical tragedy, the American Jewish Committee expressed disapproval due to Hadid’s advocacy for humanitarian aid in Gaza amidst the ongoing Israel-Palestinian conflict.

After facing backlash, Adidas has expressed regret for their marketing campaign and announced plans to make adjustments, taking into account the potential political and historical implications.

What statement did Bella Hadid give?

Through an extensive Instagram post, Bella Hadid voiced her surprise and dismay over the controversy surrounding Adidas’ latest campaign. She made it clear that she was unaware of any link between the campaign and the 1972 Munich Olympics before its release.

As a fan who values authenticity and respects the gravity of historical tragedies, I would personally never intentionally engage with any art or project associated with horrific events, no matter the context. Prior to the campaign’s unveiling, I was blissfully unaware of its connection to the heart-wrenching incidents from 1972. I am now left feeling shocked, upset, and deeply disappointed by the insensitivity displayed in the execution of this campaign. Had I been informed beforehand, from the depths of my emotions, I would have chosen not to be a part of it.

Hadid spoke out, stating that more extensive investigations should have been carried out by both her team and Adidas. She reiterated her commitment to voicing her convictions: “I have always done this and will continue to do so.” The model strongly criticized the inaccurate comparison between Palestinian self-determination and antisemitism, taking pride in her Palestinian lineage.

As a gamer, I’d say: “I stand firm with my fellow Palestinians, championing a global community free from antisemitism. Antisemitism holds no ground in the pursuit of Palestinian freedom. Peace over violence is what I always advocate for. Here, hate has no place, and I will continue to fight not just for my people but for every person worldwide.”

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2024-07-30 13:44