Warner Bros. Deploys Unconventional Viral Campaign for Zach Cregger’s ‘Weapons’

Three months before Zach Cregger’s Weapons hits theaters on August 8, 2025, Warner Bros. has opted for an unusual marketing strategy for the horror mystery. They’ve shared a two-hour, unlisted, surveillance-style video on their YouTube channel that has attracted 60,000 views since its upload. This video captures children venturing out of their homes during the night.

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2025-05-03 23:00