USM’s New London Showroom Levels Up on Residential Furniture

Summary

  • USM has opened a new London showroom in Marylebone Square, shifting its focus from commercial to the growing residential market, a change driven by a cultural affinity for office aesthetics and mid-century design.

USM has revealed its new London base at Marylebone Square, shifting from Clerkenwell. Since its establishment in 1965, primarily catering to commercial clients, this strategic relocation is driven by USM’s expanding residential customer base – a Swiss furniture company on the rise.

USM Modular Furniture is characterized by its streamlined chrome frames and vibrant, “candy-colored” panels, lending it an industrial feel. Yet, in recent times, a growing appreciation for office-inspired aesthetics and mid-century design trends has made the brand resonate strongly with younger generations, giving it renewed significance.

To demonstrate its focus on luxury homes, the two-level area is organized into living-style zones, featuring an inviting entryway storage for guests. Led by the company ForEveryday.Life, the store’s design effectively utilizes a 350x350mm Haller grid system to structure the space.

The store showcases fresh integrations such as the USM Haller World of Plants exhibits and a home theater, expertly crafted with Leica technology including a hidden, top-tier projector. In other areas, a room decorated with artwork is accompanied by a bar space and vinyl listening corner, and lastly, a tranquil bedroom offers modular closets and a designated workspace.

As a gaming enthusiast, here I am, diving into the world of USM London’s brand-new showroom! For those who are interested, take a peek at the images above for an up-close view. And if you’re planning to drop by, remember to jot down the showroom address below.

USM Marylebone Square
12 Cramer Street
London W1U 4DA

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2025-07-20 00:25