As a long-time gamer who’s witnessed the rise and fall of many gaming giants, I find myself deeply concerned about the potential future of Ubisoft. The delay of Assassin’s Creed Shadows, the underperformance of Star Wars Outlaws, and the closure of XDefiant are all red flags that can’t be ignored. If these reports about privatization and dismantling in 2025 prove to be true, it would be a significant loss for the gaming community.
It could be that Ubisoft will find it necessary to transfer ownership of some prized intellectual properties, such as Assassin’s Creed and Rainbow Six, by the year 2025.
Following some projects that didn’t meet expectations over the past few months, Ubisoft might be faced with the need to part ways with the Assassin’s Creed series and other intellectual properties they currently manage.
Privatization and dismantling in 2025
Previously, we shared news about potential transformations at Ubisoft, driven by decisions from majority shareholders Guillemot and Tencent. As per Joost von Druenen, a former CEO of SuperData (a gaming market research tool), it’s speculated that Ubisoft may be moving towards “possible privatization and dismantling in 2025.
Recently, Ubisoft has faced some setbacks: the release date for “Assassin’s Creed Shadows” has been postponed, “Star Wars Outlaws” hasn’t performed as well as expected, and they’ve announced that “XDefiant” will cease all services in 2025. These events paint a less than optimistic picture for Ubisoft’s recent history, contributing to the current view of their future.
Druenen continued, highlighting the significant decrease in Ubisoft’s share price annually, from $28.19 to $12.30. He also mentioned that prized properties such as Assassin’s Creed and Rainbow Six might be worth more individually than as a combined entity.
Stubbornly outdated
According to Druenen, Ubisoft’s struggles might stem from their persistent refusal to adapt in a time when player interaction and community development are crucial, potentially pushing away more players and investors if they don’t change their approach.
He concludes by saying:
While the company has delayed Shadows in polishing the product and ensuring a smoother release, such adjustments will not mitigate the broader challenge: the erosion of player trust.
As a gaming enthusiast, I’ve been pondering over Druenen’s perspective. Is it plausible that Ubisoft could be rescued by selling IPs like Assassin’s Creed? Or are there alternative paths for the company to rebuild trust among gamers and investors? I’m curious to explore these possibilities further.
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2024-12-11 16:09