thisisneverthat x Grateful Dead Reconnect on Expansive Range

As I eagerly anticipate Dead & Company’s upcoming concerts at the Las Vegas Sphere, it’s great to see thisisneverthat, a creative force from Seoul, continuing to honor the global influence of the Grateful Dead with another joint apparel collection.

Previously, “thisisneverthat” had worked with The Dead for five collaborative projects. This new Spring/Summer 2025 collaboration, however, appears to be their most extensive endeavor yet. The experienced ensemble is venturing beyond the limitations of their past collaborations and delving into uncharted realms.

For this season, the duo expands beyond simple graphic clothing and offers an impressive collection of custom-made sewn garments. A pair of tailored jackets takes center stage, including a denim work jacket available in both black and indigo denim. This jacket features Dancing Bear embroidery all over and boasts a pointed collar and concealed zipper for added style.

The main colors featured in this offering are blue and red, showcased through long-sleeved flannels and short-sleeve knit button-downs that stand out in bold blue. Some t-shirts carry Dancing Bear designs, while others display the phrase “Never Dead” encircling a Steal Your Face logo.

Check out the newest collaboration between thisisneverthat and The Grateful Dead, showcased in the guide above, which will be available for purchase on the brand’s U.S. website starting Thursday, April 10 at 9 p.m. Eastern Standard Time (EST). The collab will become available online in South Korea on Friday, April 11 at 10 a.m. Korean Standard Time (KST), followed by an in-store release at the same time. Customers in Japan can shop the drop both in-stores and online starting from Friday, April 11 at 12 p.m. Japan Standard Time (JST). Lastly, customers in China can expect to find it available for purchase both in-stores and online on the 11th at 10 a.m. China Standard Time (CST).

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2025-04-08 01:27