The verdict is in: Gilmore Girls officially an autumn show, data confirms

The verdict is in: Gilmore Girls officially an autumn show, data confirms

As a die-hard Gilmore Girls fan since its debut on The WB, I can attest that the show’s allure is more than just a seasonal trend or a cultural phenomenon – it’s a way of life. Every September, like clockwork, I find myself drawn back to Stars Hollow, Connecticut, where Lorelai and Rory’s adventures unfold against the picturesque backdrop of quaint small-town America.


That sound you’re hearing outside isn’t just the leaves rustling in the wind or acorns crunching under your boots. It’s the sound of the la la la la’s intensifying as millions of Gilmore Girls fans open Netflix and fire up their millionth annual rewatch. Once the calendar turn to September, you can count on all of us fans to make our yearly pitstop in Stars Hollow.

As a dedicated gamer for years, I’ve often joked or noticed that “Gilmore Girls” has become a classic “fall series.” There’s just something about this WB/CW show that screams autumn, and it all boils down to the charmingly quirky small town of Stars Hollow, Connecticut, which seems tailor-made for a pumpkin spice dreamscape.

It turns out that The Hollywood Reporter has examined and analyzed the data, and their findings show that there is indeed an annual surge in Gilmore Girls-related content. Interestingly enough, this outlet states that the highest percentage of viewers for Gilmore Girls can be found during the fall months each year. This isn’t just a jest or fleeting fashion; it appears to have a scientific basis (and a devotion, as the Gilmore girls might put it).

Gilmore Girls rewatches spike during fall months

According to The Hollywood Reporter, Nielsen started tracking and publishing weekly top 10 streaming series rankings in the U.S. from 2021 onwards. Interestingly, data indicates that Gilmore Girls has experienced significant viewership increases between September and December over the past year. In fact, out of the 65 weeks that made it into the top 10 during 2022 and 2023, the show ranked in nearly half of those fall weeks.

This year, THR notes that the series has appeared on Nielsen’s top 10 list just six times to date, with five of those occurrences happening from September through October. Interestingly, as the show makes more appearances on the chart during the fall, its viewing time increases by approximately 16% in the last quarter of the year, a period when it often records its best week of viewership.

It’s quite unusual, isn’t it? Usually, shows don’t experience the same surge in popularity during specific seasons like movies do every year, such as Halloween and Christmas films. However, if a TV show manages to maintain such consistent interest as seasonal content like these or even see a boost similar to Star Wars on May 4th, that’s really remarkable.

In an interview with The Hollywood Reporter, Amy Sherman-Palladino, creator of Gilmore Girls, shared her thoughts on the show being “fall-coded” and its enduring popularity nearly 25 years after its initial airing in 2000. She revealed that following the purchase of the show by The WB, she and her husband Daniel Palladino traveled to Connecticut during fall to capture the authentic charm of Stars Hollow.

As a devoted fan, I can’t help but feel the autumnal charm deeply ingrained in the very heart of this beloved series, much like the delectable flavors found in Sookie’s culinary creations. The crisp leaves, the quaint walkable town, the cherished traditions, and the warm color palette – they all embody the essence of Gilmore, enticing us to revisit our favorite show season after season. It’s heartening to see that creator Amy Sherman-Palladino continues to be amazed yet proud as new audiences discover the enduring appeal of this timeless gem.

It’s wonderful. I swear the show is bigger now than it was at any peak of when it was on the air, and it’s just so strange to me. When we started this show, kids were not walking around with cell phones. There was no social media. I think they had pagers, like they were all drug dealers in The Wire. So kids [now] that are so into social media and being on their phones, it’s always interesting to me that they can relate to a show that’s such a foreign time to them, and yet there’s something in it that they can connect to. I think that’s amazing.

Amy Sherman-Palladino, creator

As a devoted fan of Gilmore Girls, since its days on The WB, we yearn for moments that feel cozy and uncomplicated, much like the world portrayed by Sherman-Palladino. This nostalgic vibe transcends time and resonates with many. In terms of television offerings that provide a warm embrace, it’s hard to find anything more comforting than strolling through the quaint streets of Stars Hollow alongside Lorelai and Rory on a crisp autumn day.

Watch Gilmore Girls and A Year in the Life on Netflix.

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2024-11-04 22:03