The Evolution of Superhero Merchandising: Beyond Action Figures

The evolution of superhero merchandise has significantly progressed from the basic action figures and comics of yesteryears. Originally marketed as children’s toys, it has now grown into a vast market catering to fans across all age groups. Today, superhero products transcend traditional store shelves and permeate everyday life in various forms such as apparel, collectibles, digital experiences, and even high-tech gadgets. A particularly thrilling development is the emergence of…

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2025-05-13 17:45