I’m thrilled to share that I’ve teamed up with the trendy footwear brand HEYDUDE shoes for their latest worldwide initiative, HEYDUDE Country. As their newest global ambassador, I’m proudly representing this campaign that targets Gen Z and millennial consumers. This exciting collaboration comes after my partnership with Dr. Squatch soap company, where we launched my very own bathwater soap!
Here is Sydney Sweeney and HEYDUDE’s Country campaign explored.
Sydney Sweeney goes Country mode for HEYDUDE latest campaign
On June 17, 2025, Heydude Shoes shared on Instagram their collaboration with Sydney Sweeney for the Heydude Country campaign. They posted an image featuring Sweeney, dressed in a brown top, white sneakers, and a black cowboy hat, lounging in a chair. The caption read “Wish you were here.” Additionally, they shared a video of Sweeney welcoming viewers with the same catchphrase.
“@sydney_sweeney wishes you were here in HEYDUDE Country…,” they captioned the post.
View this post on InstagramA post shared by HEYDUDE (@heydude)
Afterward, the shoe-maker posted a quick commercial showcasing Sweeney. In the clip, she strolls towards her beach setup and says to viewers, “Even when I leave the countryside, it seems like the countryside never really leaves me.
After showing a fresh advertisement, HEYDUDE presented another video next. In this video, Sweeney spoke with an appealing tone about her activities as a “rural-style individual.” She concluded the video by posing a question to the audience, “What makes you a ‘country person’?
View this post on InstagramA post shared by HEYDUDE (@heydude)
In an attempt to boost interest in HEYDUDE Nation, the cobbler is unveiling a variety of both virtual and tangible adventures.
Among these events is called the “100 Days of Gifts,” where each day sees 100 pairs of shoes being gifted. This giveaway is designed to honor and appreciate “Good Samaritans.” (Note: Good Samaritans can be replaced with Good Dudes in some contexts, but Good Samaritans is more universally understood.)
As a gamer, I’ve got some exciting news! The footwear brand I love is planning unexpected city events and meet-ups that I can’t wait to be a part of. They’re also cooking up a challenge for us fans – we need to finish the sentence “I’m a country dude because __________ .” Can’t wait to see what creative answers we come up with!
Additionally, HEYDUDE is hosting a CapCut contest, inviting fans to snap a photo alongside a digitized version of Sweeney and exhibit their unique HEYDUDE-inspired fashion sense.
Moreover, HEYDUDE is set to introduce fresh product lines this summer catering to both adults and kids, as well as teaming up with Pabst Blue Ribbon on a unique brand partnership. (PR Newswire)
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2025-06-20 17:11