Summary
- Sprite + Tea blends lemon-lime soda with tea, available in the U.S. and Canada through October
- Inspired by a viral trend, it comes in regular and zero-sugar versions
- Campaign stars Eastside Golf and Monaleo
This summer, Sprite is adding a refreshing twist to your favorite drinks! Introducing Sprite combined with Tea, a limited edition drink now available in stores across the U.S. and Canada. The unique blend of Sprite’s iconic lemon-lime flavor with the soothing taste of tea will surely quench your thirst all season long. Enjoy it in regular or sugar-free versions, as this delightful mix will be on shelves until October.
As a gaming enthusiast, I got inspired by the viral social buzz of fans experimenting with tea bags in Sprite. This innovative idea, initially spearheaded by interns, transformed into a massive project backed by Coca-Cola’s R&D team. Through consumer testing, we refined the taste of that amber-hued, sparkling beverage to achieve a perfect balance between refreshing and invigorating flavors.
Kate Schaufelberger, Brand Director for Sprite North America, emphasized that we consistently prioritize consumer feedback. The new Sprite + Tea blend presents a fresh twist on an old favorite, and it’s sure to delight our fans.
For the unveiling event, Sprite collaborated with Eastside Golf, a popular brand that merges golf, hip-hop, and basketball culture. The marketing strategy includes a film titled “The Fix“, showcasing Eastside’s co-founders Olajuwon Ajanaku and Earl Cooper, along with artist Monaleo. The packaging features striking green, gold, and amber highlights, and enthusiasts can scan Sprite cans to access unique content and rewards.
See the short film for yourself below.
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2025-05-20 07:55