Soundbox, the company known for its immersive audio brand, is refreshing its look with a completely new visual identity. This refresh comes as part of their “Take Over the Party” campaign, which emphasizes their commitment to leading the way in music experiences that bring together people from all walks of life and cultural backgrounds under one powerful speaker. The Danish company’s message underscores their belief that everyone deserves access to great music.
For more than a decade, SOUNDBOKS has been transforming the power of sound. Now, it’s embarking on a fresh chapter with its community leading the way. “Since we crafted our first speaker, SOUNDBOKS has experienced significant growth. However, this transformation hasn’t been mirrored in our brand until now,” shares CEO Jesper Theil Thomsen. “Our updated appearance not only celebrates our history but also sets us up for what’s to come.
Soundboks expands into the lifestyle sector, inviting music enthusiasts to “Take Charge of the Festivities.” This phrase encompasses individuals enjoying music at clubs, social gatherings, and even sports events fueled by Soundboks’ exceptional audio equipment. The campaign, featuring artists Maikeel, Leon Binckebanck, and Kilowatt, is spearheaded by German creatives. They collaborate with the SOUNDBOKS community to redefine excitement and adventure in a fresh, invigorating manner.
Take a closer look at SOUNDBOKS’ “Own The Party” campaign in the gallery above.
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2025-03-27 13:25