Snapchat (SNAP) announces $400 million deal with Perplexity AI search engine

Snapchat recently announced a partnership with Perplexity AI. Next year, Snapchat users will be able to use Perplexity AI’s search engine directly within the app, making it easier to find information while they chat and share photos and videos.

Snapchat is teaming up with Perplexity, an AI company. Starting early next year, Snapchat users will be able to ask Perplexity’s AI questions directly within the app and get answers. Snapchat already has its own AI chatbot, and this partnership expands those capabilities.

Perplexity aims to help people explore what they’re interested in, and Snapchat connects millions of people with the world around them,” explained Aravind Srinivas, Perplexity’s CEO. “By making Perplexity available on Snapchat, we can answer people’s questions right when they have them.

Snap’s CEO, Evan Spiegel, shared that the company wants to develop AI that feels more personal, engaging, and enjoyable for users. This announcement came as part of Snap’s recent Q3 2025 earnings report, where they exceeded expectations for both revenue and profits.

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2025-11-06 00:57