Scooter Braun publicly discusses and reflects on the aftermath of his disagreements with Taylor Swift. He delves into his motivations for purchasing her old record label and sheds light on their past interactions. Moreover, Braun shares how the public reaction significantly altered his viewpoint.
Here’s what Braun said.
What did Scooter Braun say about rumored Taylor Swift feud?
As a gamer, I’ve just stepped into the role of Scooter Braun, reflecting on the heated debate that’s been going on between me and Taylor Swift. Looking back at 2019 when I took over her old record label, Big Machine, I never anticipated the massive wave of criticism that came crashing down.
On The Diary of a CEO podcast, Braun expressed his enthusiasm when he mentioned that acquiring Big Machine would be an “interesting venture.” He explained, “I had envisioned collaborating with all the artists signed to Big Machine after my purchase.” He also reminisced about meeting Swift on various occasions throughout the years.
Looking back, I admit my handling of managing Kanye West and Justin Bieber might’ve muddied the waters a bit. My overconfidence kicked in; I thought she probably didn’t appreciate me due to my association with them. But I assumed that once I made my next move public, she would reach out, get to know the real me, and we could collaborate on something amazing together.
Rather than approving of the deal, Swift openly criticized it, expressing her feelings as “sad and disgusted” that Braun now owned her original recordings. Braun stated he was taken aback by the post, expressing surprise saying, “I was just… stunned.
After considering the reaction, Braun admitted that the incident drastically changed his viewpoint. He expressed, “Going through that experience gives me a deeper understanding and empathy for those I worked with, whom I’d often say, ‘I get it,’ but never truly comprehended what it meant to be in the global spotlight like that.
In the end, Braun let go of Taylor Swift’s original recordings and sold them in 2020 to a private investment company. Since then, Swift has bought back those rights herself, now owning the masters for albums like Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation.
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2025-06-10 14:40