Polaroid Taps MoMA for a Playful Instant Camera Collab

by

Summary

  • Polaroid and MoMA have collaborated on the Now Generation 3 MoMA Edition
  • The camera features two-lens autofocus, double exposure mode and a human-friendly flash
  • A limited-edition film with MoMA designs and artist quotes is also available

The iconic brand Polaroid unveiled the Now Generation 3 MoMA Special Edition, an exclusive instant camera developed in partnership with the Museum of Modern Art (MoMA). This special edition model boasts a striking monochrome blue exterior that symbolizes the blending of art and technology. It serves as a tribute to creativity and individuality. The MoMA emblem is visibly displayed on the front, emphasizing its link to the museum’s rich heritage of artistic ingenuity. To complement the camera, three lively wrist straps are provided, each adorned with bold graphic patterns, enhancing the overall visual appeal.

This special edition is based on the Polaroid Now Generation 3 foundation, and it maintains the dual autofocus lens setup that delivers crisp, top-notch photos in various lighting scenarios. It offers a double exposure mode, enabling users to blend images creatively for artistic effects. The flash adjusts brightness to produce natural-looking snapshots.

Together with the camera, Polaroid and MoMA have teamed up to create a special i-Type color film, offering 12 distinctive frame designs. These films showcase MoMA logos, along with quotes from famous artists like Vincent van Gogh, Betye Saar, and Milton Glaser. This exclusive product aligns with the camera’s artistic perspective, inviting users to explore photography as a creative outlet. You can purchase this limited edition at Polaroid, MoMA Design Store locations, or from selected retailers for $130 USD.

Read More

2025-05-21 11:26