As a longtime film enthusiast and industry observer with a particular affinity for independent cinema, I find myself both intrigued and somewhat dismayed by the latest box office report. The impressive numbers for some titles, such as “Widow Clicquot,” which continues to build on its strong word of mouth, are heartening. However, the seemingly haphazard releases and lackluster performances of others, like “Oddity” and “Janet Planet,” are disconcerting.
It’s fascinating how much people seem to adore the main actor from “Waiting.” This appreciation, however, isn’t newfound. Ryan Reynolds wasn’t always a guaranteed box office success back in 2011. During Labor Day weekend that year, his leading man status appeared to be in question. Following two summertime flops – “Green Lantern” and “The Change-Up” – it seemed Reynolds struggled to carry films as either a superhero or an R-rated comedy lead. The only exception was Denzel Washington’s “Safe House” in 2012. The subsequent five years brought numerous setbacks for Reynolds, including the expensive failure “R.I.P.D.” in 2013. However, Reynolds made a remarkable comeback with Deadpool in 2016, launching a box office succession that reached new heights this weekend. Introducing Reynolds and his iconic Deadpool character into the Marvel Cinematic Universe proved an irresistible combination for viewers.
In its debut, “Deadpool & Wolverine” raked in an impressive $211 million, making it the ninth film to surpass $200 million in domestic box office sales. This opening also set the record for the largest North American July release, surpassing “The Lion King’s” 2019 debut of $191.7 million. The latest Marvel production opened 60% more strongly than the first “Deadpool” film’s $132 million domestic launch, which is also the sixth-largest domestic opening weekend on record. With this achievement, eight out of the 12 largest domestic openings in history are now Marvel Studios productions (excluding the two “Deadpool” films). Prior to this, only one other X-Men film, “X-Men: The Last Stand,” had opened to $100+ million. “Deadpool & Wolverine” outperformed “The Last Stand’s” $102.7 million opening by more than double and easily surpassed the debut of “X-Men: Apocalypse” ($65.7 million) in just one day. Additionally, it set a new record for the biggest R-rated movie opening weekend. Eventually, it is expected that “Deadpool & Wolverine” will overtake “The Passion of the Christ” ($370.7 million) to become the highest-grossing R-rated film domestically.
It’s no shock that the team-up of Deadpool and Wolverine in Deadpool & Wolverine became a cultural sensation. With the two major X-Men franchise stars coming together for the first time under Marvel Studios, it was only a matter of time before audiences were drawn in. Disney and Marvel capitalized on this intriguing idea with an unyielding marketing blitz that kicked off at the Super Bowl and continued throughout major promotional tie-ins and star-studded appearances. Following Marvel’s disappointing 2023 lineup, which included Ant-Man and the Wasp: Quantumania, Secret Invasion, and The Marvels, the studio desperately needed a success story. And they certainly found it with Deadpool & Wolverine.
The question now is how strongly this film will perform in the upcoming weeks. Historically, Marvel films launched in July have experienced larger drops in attendance during their second weekend compared to those released in May or November. This can be attributed to the fact that students are on summer break in July, making it easier for people to see these movies during the week rather than waiting for the weekend. As evidence, consider the 60% or more decline in attendance experienced by films such as Ant-Man and the Wasp, Spider-Man: Homecoming, Thor: Love and Thunder, and Black Widow. Among MCU movies that opened on a Friday in July, only Ant-Man‘s 56% decline in attendance back in 2015 bucked this trend.
As a longtime fan of comic books and blockbuster movies, I’ve been eagerly anticipating the release of “Deadpool & Wolverine.” Having followed their box office performance closely, I was initially concerned when I saw that they experienced a significant drop in revenue over the second weekend. However, after considering the factors at play, my concerns have eased.
Over the past weekend, “Twisters” – the recent champion – held its ground against the latest blockbuster from Marvel Cinematic Universe. Instead of faltering, it saw a moderate 57% decrease in ticket sales, translating to a $34.6 million second week. Disregarding the additional $10.7 million earned during Thursday previews, the film experienced a more modest 50% drop. With ten days of box office collections, “Twisters” has amassed a total revenue of $155.6 million, surpassing its opening weekend’s $81 million take. A domestic earnings milestone of over $225 million for this blockbuster is now within reach.
Another remarkable feat for Twisters was how well it performed against a $200+ million opener. This was the first time in history a movie grossed $20+ million the same weekend another motion picture bowed to $200+ million. Previously, titles like Jurassic World, Star Wars: The Force Awakens, and Avengers: Infinity War bowed in marketplaces where every other movie had weekend sums beneath $15 million. By contrast, Twisters excelled in this frame while Deadpool & Wolverine eked past pre-release expectations. This historic feat doesn’t just echo Mamma Mia! opening to terrific numbers the same weekend The Dark Knight opened to $158 million. It also epitomizes how the marketplace can expand tremendously when there are appealing movies for people to see. The domestic box office doesn’t need to grind to a halt just to make room for one superhero movie titan.
Over the weekend, “Despicable Me 4” dropped by 40% and was in third place with an additional $14.2 million. This brings its total domestic earnings to $290.9 million. Only a small 5% gap separates it from “Despicable Me 2’s” North American revenue at the same stage, suggesting that “Despicable Me 4” will finish its North American run between $340-350 million. Meanwhile, “Inside Out 2” earned another $8.3 million, representing a minimal 35% decrease from the previous weekend. With a new domestic gross of $613.4 million, it has surpassed “The Incredibles 2” to become the highest-grossing animated movie in the US. By next weekend, “Inside Out 2” is expected to overtake “Star Wars: The Last Jedi’s” domestic earnings of $620.1 million, ranking as the 13th biggest movie ever in North America.
As a gamer, I can tell you that sometimes, one big new release can cause most other movies at the box office to take a significant hit. But this past weekend was different – almost every film held their own and kept up with their previous performances. The new release of Deadpool & Wolverine was huge, but there was still room for other movies to shine.
Over the weekend, “A Quiet Place: Day One” decreased by 5% and earned an additional $3.02 million, bringing its total domestic revenue to $134.2 million after approximately a month in theaters. On the other hand, “Bad Boys: Ride or Die” experienced a larger drop of 52%, marking its first significant weekend-to-weekend decline in its two months of release. The film added another $1.27 million to its domestic box office tally, which now reaches an impressive $191.7 million.
Surprisingly enough, Deadpool and Wolverine weren’t the only new movies to hit theaters this weekend. The Fabulous Four, a fresh take on the Book Club franchise, debuted with a box office of $1.01 million across 1,045 locations. This equates to a modest per-theater average of around $1,100. For comparison, Summer Camp’s opening weekend brought in slightly more revenue from fewer theaters, while Ezra, another Bleecker Street release, saw about 18% more sales during its debut weekend. The Fabulous Four underperformed significantly for a movie released in over 1,000 theaters. It’s unlikely this film will surpass $2.5 million domestically.
This past weekend, “Fly Me to the Moon” lost over 2,000 theaters and saw its earnings drop by an astounding 77%, only making $750,000 and reaching a domestic total of $19.1 million. In contrast, “Raayan” held on strong with $453,000 earned at 133 locations, averaging $3,406 per theater, and securing a place in the top ten. Unfortunately, “MaXXXine” suffered a similar fate as “Fly Me to the Moon,” experiencing a 72% decrease in revenue for a fourth-weekend gross of $231,820 and a domestic total of $14.6 million. However, “Kingdom of the Planet of the Apes” saw a significant leap with an impressive 108% increase from last weekend. With another $206,000 added to its earnings, this blockbuster hit has now made an astonishing $170.9 million domestically.
Delightfully, both a major Marvel Studios film and Sundance 2024 standout titled “Dìdi (弟弟)” enjoyed impressive beginnings this past weekend. In only five cinemas, Dìdi generated an outstanding revenue of $200,000, translating to a remarkable average of $40,000 per theater – the third-best in 2024. Focus Features is wisely opting for a gradual release strategy, peaking with a broad launch on August 16. This thoughtful approach will grant Dìdi ample opportunity to thrive upon positive buzz and potentially resonate with an expansive audience.
Over the weekend, Widow Clicquot saw a 39% decrease in sales, bringing its domestic total to $396,081 after ten days. On the other hand, Oddity experienced an 82% drop, earning only $100,022 and reaching a domestic gross of $1.04 million. So far, only 50 IFC Films titles have surpassed $1 million domestically, with four of those being from 2024, including Oddity. A24 continued to restrict Sing Sing to just four theaters for a third consecutive week before its planned expansion on Friday. Despite this limitation, Sing Sing maintained a strong hold with a 28% dip in sales, grossing $46,443 and averaging $11,611 per theater. Three weeks of $10,000+ per theater averages is impressive, but keeping the film confined to select locations could limit positive word of mouth to New York and Los Angeles. Here’s hoping it can sustain its financial growth when it expands more widely on Friday. To date, Sing Sing has earned $334,991.
Regarding A24 films, Janet Planet by Annie Baker persisted in its puzzling box office performance. Despite no advertising, A24 strangely expanded the film back into 292 theaters, resulting in a disappointing $22,345 earnings and an average per theater revenue of $77, bringing the domestic total to $721,866. In its ninth weekdomestic release, Robot Dreams generated an additional $12,500, raising the domestic earnings to $838,326.
Let’s take a moment to examine “La Chimera,” a little-known Italian film by Josh O’Connor, which debuted in late March 2024 and expanded to 216 theaters in April. Despite earning only $164,639 during this expansion, the movie managed to maintain a steady audience all summer long, even though it never played in more than fifteen theaters since May 16. As of July 25, “La Chimera” had surpassed the $950,000 mark domestically. With Neon keeping the film in theaters for a bit longer, it could potentially reach the $1 million milestone – an impressive achievement for an Italian movie that lacked any high-profile Oscar nominations to boost its visibility. The success of “La Chimera” underscores the importance of giving arthouse films ample time in theaters rather than rushing to remove them quickly, like IFC did with “Ghostlight.” Slow and steady wins the race for these titles as they grow their audience over an extended period. Neon has yet to report the film’s grosses for this current frame.
As a movie enthusiast who has been following the box office trends for over a decade, I’m thoroughly impressed by the incredible performance of the top 10 movies this past weekend. With a massive collective gross of $276.7 million, these films have etched their names into history books. This total is not only the tenth-biggest domestic weekend ever but also the sixth-largest worldwide frame outside of December. To put it into perspective, it’s only surpassed by 2023’s record-breaking “Barbenheimer” weekend.
In May 2024, our collective box office earnings stood at a modest $550.3 million. Fast forward to July 2024, and in just three exhilarating days, we surpassed half of that amount with an impressive weekend gross! A vibrant and inclusive cinematic landscape is essential for the prosperity of both box offices and theater owners. I’ll be an advocate for this cause until I run out of breath. This past weekend showcased diversity with Marvel’s superhero blockbuster serving as the anchor, complemented by offerings like “Twisters,” “Longlegs,” “The Fabulous Four,” and “Didi.” The domestic box office is off to a promising start in 2024. Let’s keep our fingers crossed and see if August 2024’s new releases can bring the summer season to a triumphant close. We cannot solely depend on repeat viewings of Ryan Reynolds’ latest venture to sustain the domestic box office.
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2024-07-29 19:15