Disney+ Loses 700K Subs After Price Hike: Is Content Quality to Blame?
The decrease in subscriber numbers appears to be a response to recent price increases and stricter password sharing policies. Specifically, the cost for the ad-supported tier has gone up from $7.99 to $9.99, while the ad-free subscription has risen from $13.99 to $15.99. Furthermore, Disney has introduced a “Paid Sharing” system that limits access to one household at a time, requiring additional payment if more than one device is used under the same account.