Summary
- The Brazilian label will present its first runway show on June 29.
- “The Tree is Your Spine” explores Brazil’s rich cultural and spiritual tapestry.
Design duo Pedro Andrade and Paula Kim, leading Brazil’s label P_Andrade, are set to leave an indelible impression in the global fashion sphere. Mark your calendars for June 29th, as this innovative brand will make history by being the first Brazilian house to be a part of the official Paris Fashion Week schedule.
The eagerly awaited collaboration, named “The Tree is Your Spine,” is a joint project with Brazilian artist Samuel de Saboia from Pernambuco, who played a significant role in its conceptual development and visual design. This collection explores the deep cycles of life’s renewal, spanning from unseen microorganisms to spiritual beings, underscoring fashion as a potent tool for transformation.
This extraordinary assembly is born from an intriguing blend of realms: age-old Brazilian wisdom, innovative modern technologies, and deep artistic emotions unite to create a remarkably regenerative, empathetic, and contemporary style. As Andrade elucidates, at first glance, this global presentation may appear similar to a fashion show, but the foundation of this globalization structure is primarily concerned with operational and product uniformity.
The Fashion and Design Council rigorously assesses brands, examining aspects such as their internal workings, global influence, sales networks, and dedication to expansion. As Andrade points out, getting onto the official schedule signifies a comprehensive and balanced business. This stringent atmosphere necessitates a strong support system, with P_Andrade relying on a specialized team of more than 30 individuals based in Brazil, who oversee product design, workshop management, and marketing operations.
In order to manage the intricacies of an international event effectively, they’ve additionally established a robust local network in Paris, teaming up with a 360-production company, a showroom, and an international public relations agency. This careful planning has been instrumental to their success, as Paula Kim points out, their unique emphasis on eco-friendly and technological solutions set them apart, making it possible for them to secure approval during their initial attempt – a remarkable achievement indeed.
The tree symbolizes your backbone also delves into Brazil’s vibrant cultural and spiritual fabric, harmonizing perfectly with Samuel de Saboia’s creative perspective. Andrade expresses that their partnership aims to narrate Brazil’s tale in an unconventional manner.
For P. Andrade, exhibiting as the first-ever officially represented Brazilian brand in Paris is a significant milestone. It’s not just about feeling immense pride, but also accepting the responsibility of paving the way for upcoming Brazilian talent. This is an opportunity to bridge connections between partners and individuals, helping them see a possible route they could take as well.
P_Andrade will present its SS26 collection at PFW on June 29.
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2025-06-26 22:56