This year, iconic eyewear brand Oakley celebrates its 50th anniversary with a special release, the Ellipse 50th Anniversary edition. This unique version highlights Oakley’s groundbreaking inventions throughout the years. By acknowledging the visionaries who have shaped Oakley’s identity and spirit for the past five decades, this brand is paying tribute to its rich history.
Nick Garfias, Oakley’s Vice President of Design, stated that the Oakley Ellipse 50th Anniversary product honors five decades of Oakley ingenuity by highlighting our most recognized brand symbol as a key design feature. Moreover, it signifies our vision for the future. At Oakley, designs are all about pushing boundaries and moving forward, but while things may change, some aspects will always stay consistent: our unique identity. We firmly believe that if you remove the logo from any of our items, it should be immediately recognizable as Oakley, and the Ellipse 50th Anniversary is the most evident example of this…
The Oakley Ellipse 50th Anniversary piece is an innovative blend of past, present, and future, showcasing where these elements intersect in a unique way. Its design mirrors the Oakley logo shape, combining elements from three distinct design periods: smooth lines reminiscent of the bold ’90s style, a modern stem profile inspired by the popular Radar EV, and a lens shape designed using PhysioMorphic™ Geometry for a futuristic look. The item is adorned with a Midas Fleck color scheme, featuring a black matte finish and gold accents, and comes equipped with Prizm™ 24K lenses.
To celebrate the 50th anniversary of Oakley’s iconic Ellipse collection, a limited number of pieces will become available for purchase from July onwards. You can find these special editions on Oakley.com, at Oakley retail outlets, as well as selected partner stores across the globe.
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2025-07-09 20:25