Nintendo president says fans who can’t afford Nintendo Switch 2 should “engage with Nintendo characters” elsewhere

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The upcoming Nintendo Switch 2 has faced criticism for its relatively high price compared to other Nintendo consoles, as well as the cost of its internal software. Nevertheless, the new console is on track to surpass previous records for the largest console launch ever, and Nintendo appears unwavering in its decision to maintain its pricing strategy.

Furukawa discusses Nintendo Switch 2 price

During a recent conference with investors, Nintendo President Shuntaro Furukawa stated that they consider the price of the Nintendo Switch 2 to be fair, given the quality of the gaming experience it provides.

As a devoted fan, I’m thrilled to share that the head of the Japanese gaming colossus has disclosed their strategic approach behind Nintendo Switch 2. They’ve meticulously added numerous appealing features to justify its premium cost. Yet, understanding that not everyone can splurge on the new console, they’re eager to ensure fans can still immerse themselves in the magical world of Nintendo characters through alternative means.

The head of Nintendo admitted that the upcoming Nintendo Switch 2 will cost more than previous gaming devices from the company. To encourage young children to interact with Nintendo characters and game environments, they’re developing alternative ways outside their gaming systems. Their ultimate aim is for these kids to eventually use their gaming systems, while keeping an eye on whether the high price could be a potential obstacle.

In recent times, Nintendo has been expanding its horizons into multimedia ventures, such as the blockbuster hit Super Mario Bros. movie. Not only is a follow-up to this successful animated flick being planned, but an actual Legend of Zelda film is also under active production.

Moreover, the Nintendo brand has branched out into highly profitable theme park ventures, with establishments in Universal Studios Japan, Universal Studios Hollywood, and the upcoming Universal Epic Universe. Furthermore, a Super Nintendo World will soon be launched in Singapore as well.

Moreover, Nintendo clarified that they continue to create fresh games for the Nintendo Switch, keeping the system relevant and delaying the need for an upgrade. Furthermore, the leader stated that as a platform persists, it offers more chances for customers to purchase software.

Currently, the Nintendo Switch 2 hardware is experiencing exceptional sales, yet third-party software isn’t performing as strongly. However, first-party software, specifically Mario Kart World at this time, is doing quite well in terms of sales.

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2025-07-04 14:41