Marvel and Netflix engaged in a disagreement about the production quality of series such as Daredevil and Jessica Jones, as stated by Netflix co-CEO Ted Sarandos.
Back in November 2013, Marvel Entertainment and streaming service Netflix reached an agreement to produce multiple TV series featuring characters from Marvel Comics. Among these were Daredevil, Jessica Jones, Luke Cage, Iron Fist, Frank Castle (The Punisher), and the team-up series The Defenders.
Why did Netflix and Marvel have a fistfight over shows like Daredevil and Jessica Jones?
Looking back at that period with Netflix, Sarandos characterized the partnership as “the most monumental deal ever made in the realm of television,” according to Variety.
Speaking as an ardent fan, I’ll share what he conveyed: “We pledged to keep it exclusive, five unique seasons of TV without any pilot episodes. Each series would have 13 richly crafted episodes, all focusing on a single character. And then, a season where they’d intertwine. That deal taught us countless lessons about the intricacies of the entertainment industry.
On our programs, we worked under the traditional Marvel TV system at Disney, which functioned autonomously. They were frugal, and whenever we aimed to enhance or improve the shows, it required persistence. Our objectives weren’t always in sync. We aspired to create excellent television, whereas they prioritized profits. I believed that by producing great television, we could also generate income.
Considering the lessons drawn from that encounter, Sarandos stated, “It’s crucial to collaborate with individuals whose goals align with yours. When someone is creating content for you, they strive to do so at minimal cost. My objective, however, is to make it exceptional. This is a lesson I carry with me always. As producers, Marvel retained whatever funds were saved, which meant a struggle every time we wanted to enhance the show. Every improvement was like stepping into a fight.
By early 2019, most of the Netflix Marvel series had been discontinued primarily because Marvel’s parent company, Disney, was preparing to debut its own streaming service, Disney+. Consequently, these shows were taken off Netflix in 2022 as Disney reclaimed the rights to them and transferred them over to Disney+.
Originally reported by Brandon Schreur at SuperHeroHype.
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2025-03-19 21:10