Netflix Announces Price Hikes on Standard, Ad-Supported, & Premium Tiers

Netflix subscribers are once again about to see a price increase in their monthly bill.

On Tuesday, 21st January, 2025, Netflix declared its intention to increase subscription fees for the Standard, Ad-Supported, and Premium plans within the US market.

What are the next prices of Netflix’s Standard, ad-supported, & Premium Tiers?

In terms of changes, the cost for our ad-supported plan will be raised to $7.99 a month, an increase of one dollar from its current price of $6.99. For our Premium tier, which enables four concurrent streams, the monthly fee is going up by two dollars, from $22.99 to $24.99.

Instead of the Standard plan without advertisements, the cost will increase by $2.50, moving from $15.49 monthly to $17.99 monthly.

In our efforts to enhance the programming on Netflix and provide greater benefits for our users, there may be times when we request a slight increase in fees. This is to allow us to reinvest these funds back into the service for continued improvement. Therefore, we are modifying prices today on most plans across the U.S., Canada, Portugal, and Argentina (this price adjustment was previously accounted for within our 2025 outlook provided in October 2024).

…”By 2025, we aim to expand our ad member base across all our advertising regions to a significant scale. In 2025, our main focus will be enhancing our services for advertisers, with the goal of significantly increasing our advertising income.

The announcement coincides with Netflix reporting their largest quarterly growth in subscribers ever, with an addition of 18.9 million new users in Q4 of 2024.

The anticipated revenue forecast by the streaming service for 2025 has been revised upwards, now standing at a range of $43.5 billion to $44.5 billion – a notable boost of half a billion dollars compared to earlier estimates.

According to Paolo Pescatore, founder and analyst at PP Foresight, Netflix is solidifying its dominance in the streaming market. It’s not just maintaining its lead, but pulling ahead significantly. This confidence comes from its robust and varied content library, which stands out compared to competing platforms, allowing it to make strategic adjustments to pricing.

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2025-01-22 01:41