Milky Way is celebrating a massive 100th-anniversary milestone

Milky Way is celebrating a massive 100th-anniversary milestone

As a lifelong candy enthusiast who has savored countless Milky Way bars during my travels and adventures, I am beyond thrilled about this centennial celebration! The #MilkyWar100Contest is an exciting opportunity for fellow chocoholics to share their favorite outdoor escapades while potentially winning a mountain of Milky Way chocolate.


100 years is an impressive achievement worth celebrating, and that’s exactly what the Milky Way is doing. If you indulged in a “Milky Way” candy bar this year, you’re in for a delightful surprise!

Working together with geographical guessing specialist Rainbolt, the Milky Way invites chocolate enthusiasts to take part in an enticing contest (complete with rewards).

From today until Wednesday, October 16th, fans are invited to share their favorite outdoor spot from a memorable trip or vacation on Instagram. To make sure your post is included in the #MilkyWay100Contest, don’t forget to tag both @milkywaybar and @georainbolt, and use the hashtag #MilkyWar100Contest!

As reported in the official announcement, the Vice President of Marketing for Mars Wrigley North America made a statement.

“A century of MILKY WAY is a historic milestone and one we’re proud to celebrate at Mars. We take pride in inspiring moments of everyday happiness all over the world through our portfolio of brands, and MILKY WAY is an essential part of that, reminding people in such a fast-paced world to slow down and experience the joy of the moment.”

Martin Terwilliger

Once the contest ends, the three finalists’ photos will be presented to Rainbolt for a game of “geographical guessing”. If Rainbolt successfully identifies the locations, each finalist will win $5,000 and receive 100 Milky Way candy bars.

For fans of Milky Way candy bars, that is a lot of delicious chocolate to devour yourself over time, or share with friends and family. If you really wanted to, that $5,000 could be spent on even more delicious Milky Way chocolate.

The vast expanse of the Milky Way galaxy has inspired numerous variations of a popular candy bar. These include Milk Chocolate, Dark Chocolate at Midnight, and a delightful Cookie Dough flavor. Additionally, the Milky Way line extends to include their very own ice cream bars.

Milky Way’s chocolate is a great option for chocolate candy lovers on Halloween, or even as treats on Valentine’s Day. There is not a bad time to have a Milky Way chocolate bar or Milky Way ice cream bar.

Celebrate one-hundred years with Milky Way, who is more than excited to honor the event with you.

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2024-10-10 01:14