As I delve into the captivating world of Melissa Ben-Ishay, I am struck by her remarkable ability to balance her professional and personal life with grace and determination. Her journey is a testament to the power of following one’s passion and the importance of setting priorities straight.
As a devoted fan myself, I can say that Melissa Ben-Ishay recognizes every child’s desire for a balanced lunchbox, complemented by a nutritious GoGo squeeZ AppleApplesqueeze. Yet, she’s equally adept at igniting enthusiasm among consumers through miniature cupcakes. But have you ever wondered about the origin of Baked by Melissa? Well, Melissa Ben-Ishay shares her journey, explaining how she launched her business, offering tips for preparing kids and adults for the school year, and highlighting the advantages of a GoGo squeeZ Apple Apple snack.
Melissa Ben-Ishay’s Advice: Here’s some advice I’d like to share, particularly since I am fortunate enough to live in a district that provides school supplies. However, let’s focus on the back-to-school experience, which can be stressful for everyone. It’s almost like hitting a reset button, transitioning from a loose routine or doing one thing for two to three months to something completely different.
Melissa Ben-Ishay: The motivation behind writing my debut cookbook, “Cakes By Melissa,” was primarily fear. I recall having numerous discussions with my CEO at the time about whether or not to write it, and finally, I told him, ‘I think I need to do this.’ He inquired as to why, and I explained that it made me uneasy. In all honesty, I found the concept of writing a cookbook intimidating. It was far from my usual comfort zone, but I’m incredibly glad I took on that challenge. I carefully selected my favorite recipes for the book, arranging them in a manner that reflected my creative process. This approach mirrored how I work, and my subsequent book, “Come Hungry,” even became a New York Times Bestseller. Therefore, this experience underscores the value of stepping out of your comfort zone and tackling things that scare you as a means to learn and grow.
Melissa Ben-Ishay: A multitude of factors contributed to the establishment of Baked By Melissa, which was founded in 2008. At that time, I was employed as an assistant media planner in advertising and was unexpectedly let go. As a means to cope with my distress, I began baking tie-dye cupcakes for friends and acquaintances. After being fired, I went home and baked cupcakes to uplift my spirits on a particularly difficult day. I then sent these cupcakes to work with my friend’s sister, who was interning at a PR agency. The owner of the agency saw the cupcakes and was captivated by them, asking if he could connect me with his caterer. I agreed, and he arranged for a tasting, during which I chose to make mini-cupcakes. Shortly after my dismissal from my job, I started collaborating with the caterer under the brand name Melissa, Baked By Melissa. While it may seem effortless in retrospect, the journey of growing Baked By Melisa over the past sixteen years has been both demanding and rewarding, second only to the experiences of raising my children. Our product brings joy to people during difficult and happy times, can be shipped across the country, and arrives fresh and safe. We frequently hear from our customers about how we’ve brought happiness to their loved ones in tough times or impressed them with our beautiful and delicious cupcakes. This impact on so many lives is a remarkable feeling for someone who once baked cupcakes as a way to express love only sixteen years ago.
Melissa Ben-Ishay: A perfect balance isn’t something I find achievable, so I’m focusing on establishing limits for myself. I strive to live fully, but I believe maintaining clear priorities is crucial. It’s all too easy to get engrossed in my laptop or phone, and when I’m with my children, I make a conscious effort to be present with them. However, during the Fall, much of that time is spent cleaning and preparing meals. Nevertheless, I’m doing my best, setting limits, and making time for my family a priority.
Melissa Ben-Ishay: When packing my children’s lunches, I strive for meals that are as nutritious as possible. To achieve this, I often include a GoGo squeeZ Apple Apple pouch because they are made entirely from fruit and have no added sugar. For instance, if my six-year-old requested mac and cheese today, I included a GoGo squeeZ Apple Apple pouch alongside it, and followed up with a snack. I ask them what they’d like each morning and prepare their lunches then, which is a useful tip since many suggest making lunch the night before. My kids are accustomed to this routine, as I ensure there’s enough time in the morning for me to do so after waking up early.
Melissa Ben-Ishay: I’ve always had a passion for baking. To me, baking is like a blend of arts and crafts because you get to eat your creation, and I find arts and crafts fascinating. My parents were instrumental in fostering not just our kitchen skills but our abilities in every area; they instilled in us the belief that we could accomplish anything we aimed for, although I’m not sure I always believed them wholeheartedly, but looking back, I think their encouragement provided a strong foundation for us. They encouraged us to explore and learn through experience, which I firmly believe is the most effective way to grow. My children often join me in the kitchen, despite the added stress and mess, and I attribute my deep love of baking to their presence and the influence of my parents.
Melissa Ben-Ishay: For me, the mini cupcake serves as a delightful container for an endless variety of desserts I envision, allowing me to craft the ideal taste and balance for you. Essentially, the cake base, frosting layer, filling, and garnish harmonize to offer a unique dessert experience that I have meticulously designed for your enjoyment. We prepare these cupcakes in two distinct ways: either they are filled and iced, or they feature an icing ring encircling an overfilled center, with the latter being used when both filling and frosting require equal presence. If the cupcake is simply filled and iced conventionally, then the taste of the frosting takes precedence over the filling.
As a passionate baker myself, my recommendation to those who yearn to follow the same path is: Stop dreaming about becoming a baker, start doing it! Dive into the world of recipes on the internet or in books, then dive right in and get your hands kneading dough. Trust yourself, you’ve got this! Keep on baking and enjoy the journey.
Melissa Ben-Ishay: To be honest, I’m not certain about that. I’d be hard-pressed to give a solid response. My apologies for any inconvenience.
Melissa Ben-Ishay expresses a profound gratitude for having the opportunity to devote herself to something she cherishes as her profession, which brings immense satisfaction to her life, and she considers this state of being as true happiness. She achieves this at Baked By Melissa, and she also experiences it in her personal life with her family, including her kids and husband. To her, achieving success means finding this sense of fulfillment, whether it’s in her own endeavors or those of others, and she finds joy in this pursuit. She believes that discovering work that leaves you feeling contented at the end of the day is the recipe for happiness and success.
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2024-09-18 18:15