Meghan Markle Changes Lifestyle Brand Name to ‘As Ever’ From ‘American Riviera Orchard’

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Meghan Markle‘s lifestyle brand has experienced a significant name change, transitioning from “American Riviera Orchard” to simply “As Ever.” In anticipation of her upcoming Netflix series, With Love, Meghan, the Duchess of Sussex revealed this new identity, hinting at a fresh start for her commercial endeavors.

This piece delves deeper into the reasons behind Meghan’s choice to rebrand and the motivations behind her new label, “As Ever”, as well as discussing potential changes in the products it will provide in the future.

Meghan Markle announces new name for her lifestyle brand

Meghan Markle has now renamed her lifestyle business, formerly called American Riviera Orchard, to “As Ever.” This change was made public not long before the premiere of her upcoming Netflix show, “With Love, Meghan,” that centers around culinary arts, horticulture, and hosting.

Hey there fellow gamers! In a heartfelt Instagram live stream, I shared my reasons behind the rebranding of my company. Originally, I named it American Riviera Orchard, inspired by the nickname of our beautiful home in Santa Barbara. But as my business grew, I realized that name was limiting me to sourcing only from this region. You see, I had secured the name As Ever way back in 2022, and now felt it was the perfect time to introduce this new identity.

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A post shared by Meghan, Duchess of Sussex (@meghan)

American Riviera Orchard’s recent rebranding as As Ever aims to symbolize a sense of enduring connection and eternalness, as stated by Markle. This change reflects her deep-rooted enthusiasm for culinary arts, home design, and mindful living – aspects she previously expressed through her blog, The Tig. She is thrilled about embarking on this new phase with As Ever, stressing that the brand holds a profoundly personal significance to her.

Markle affirmed that As Ever will persist in providing high-end products, such as her widely talked about fruit preserves, with a humorous comment, “Jam is my thing,” during the video. Yet, she also suggested an expansion of product lines, encompassing home decor, dining ware, and health and wellness items.

For quite some time, the Duchess had been subtly suggesting her upcoming brand name through Instagram posts ending with “Yours as always, Meghan.” With this new endeavor, she has expressed her intention to establish a brand that reflects her enduring passions and personal style, combining culinary delights, lifestyle trends, and meaningful relationships.

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2025-02-18 21:40