Once more, the Los Angeles Chargers have hit a home run with their release schedule video. In this edition, they’ve creatively used Minecraft to display their upcoming games, meticulously crafting each team within the pixelated world of Microsoft’s Minecraft.
2025 saw the unveiling of the Los Angeles Chargers’ NFL schedule on social media, May 14th to be exact. The accompanying video, available for viewing below, features the complete calendar meticulously crafted within Minecraft, with distinctively themed presentations for each team.
Should we definitely create our schedule release video using Minecraft as the platform?
Yes, that’s a great idea! Let’s do it.
Or more casually:
Hey, should we make our schedule video in Minecraft? Heck yeah, let’s give it a shot!
— Los Angeles Chargers (@chargers) May 15, 2025
Editor Donovan Erskine noted that there are subtle references to the team’s rivals, which this Australian editor failed to grasp entirely. The video also features an inventive opening credit segment displaying the complete schedule, the advertising team, and additional footage of fans rejoicing, coaches quarreling, and naturally, a chicken jockey.
Here’s the game schedule, in case you want to sort out your football-watching plans:
- Week 1: Kansas City Chiefs
- Week 2: Las Vegas Raiders
- Week 3: Denver Broncos
- Week 4: New York Giants
- Week 5: Washington Commanders
- Week 6: Miami Dolphins
- Week 7: Indianapolis Colts
- Week 8: Minnesota Vikings
- Week 9: Tennessee Titans
- Week 10: Pittsburgh Steelers
- Week 11: Jacksonville Jaguars
- Week 12: Bye
- Week 13: Las Vegas Raiders
- Week 14: Philadelphia Eagles
Not just the LA Chargers are leveraging video games for marketing; even the Atlanta Falcons have joined in. They created a parody of Mario Kart to promote their schedule, and you can view it right here.
You enjoy it when businesses and entities not typically associated with gaming start to explore the industry in innovative ways. Here’s hoping that more teams will follow suit. I think a potential application could be for the Minnesota Vikings to consider adopting ideas from the game God of War – feel free to use this concept without any charges!
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2025-05-15 05:27