In a recent development, Justin Bieber unveiled a fresh video to debut his novel brand, SKYLRK. The video features an artificial intelligence representation of the artist alongside his spouse, Hailey Bieber. This launch video has ignited excitement among fans as it provides a sneak peek into Justin’s latest venture.
Justin Bieber brings Hailey in new brand SKYLRK announcement
Justin Bieber unveiled his fresh venture SKYLRK in a visually artistic video generated by AI, hinting at significant changes that might encompass both his professional and personal spheres. In the clip, an animated representation of Bieber shows up on a scooter at an abandoned residence. As he ventures through the property, viewers spot remnants of his prior brand, Drew House. Following a brief pause, he ignites the house and shares a kiss with an AI depiction of Hailey Bieber, accompanied by their child Jack in a stroller. The couple then depart from the blazing building, implying a transition towards new horizons.
View this post on InstagramA post shared by Justin Bieber (@justinbieber)
Justin Bieber posted a sneak peek of SKYLRK’s upcoming product line on Instagram. The collection appears to feature vibrant hoodies, stylish sunglasses, and shiny phone cases, all adorned with the brand’s distinctive emblem. He tagged the brand’s fresh Instagram account, @skylrk, which currently has no posts but is swiftly amassing followers, among them Hailey Bieber.
Initially, Bieber sparked anticipation using mysterious color-coded circle posts without any clarification, fueling fan speculation about new music or fashion. However, the recent announcement confirms that he is venturing into a fresh fashion endeavor. Additionally, a newspaper-style post hints at a collaboration with 3D design expert Finn Rush-Taylor, who has previously worked with brands like Adidas and Crocs.
Previously, Justin Bieber was a co-founder of Drew House in 2020; however, he no longer mentions this brand in his bio and has replaced it with SKYLRK instead. Presently, the SKYLRK website only lets people sign up for updates, but there’s a growing excitement surrounding this new label.
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2025-04-04 14:40