Join Johnnie Walker and HypeGolf For An Augusta Watch Party Takeover

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2025’s Masters Tournament at Augusta National Golf Club is underway! In honor of this year’s first major, taking place from April 7th to the 13th, Johnnie Walker is hosting an engaging watch party that combines golf’s storied past with a modern era of players and fans who are shaping its future. The much-awaited Augusta Watch Party will take place on April 11th at Five Iron Golf – one of the top virtual golf destinations, injecting excitement into the golf scene. Aligning with the progressive and inclusive values guiding the next wave of golfers, Johnnie Walker invites you to join in a rejuvenating ambiance as we celebrate the Masters Tournament. Expect positive vibes, delicious cocktails, tournament-inspired treats, and unforgettable souvenirs!

Let’s raise a toast to the rich traditions and sportsmanship that have marked the Masters since its debut in 1934 at the Augusta National Invitation Tournament. This year, we’ll immerse ourselves in a virtual golfing experience filled with music, engaging events for our guests, delicious meals, and creative cocktails. The atmosphere will buzz with anticipation as the world’s top professional golfers prepare to face off. Signature drinks like The Keep Walking 18, a refreshing blend of Johnnie Walker Black Label, ginger, lime, and rose notes, and the Johnnie Lemonade, a vibrant twist on the traditional lemonade, will add the perfect touch to our celebrations. As we watch Day 2 unfold on TV, let’s raise our glasses and cheer for an exciting tournament!

The brand’s nostalgic summer contest, reminiscent of 1926, has returned to honor players who achieve a hole-in-one with an exceptional golf bag inspired by Johnnie Walker Blue Label. This unique item, designed by Devereux Golf under the direction of brothers Robert and Will Brunner, displays impressive craftsmanship and design elements that pay tribute to the game’s rich history in a modern manner. The names, dates, and golf courses of the lucky winners will be elegantly embroidered on their personal mementos.

At the gathering, participants will be able to check out and purchase the cooperative Keep Walking Collection, created in conjunction with Devereux Golf. This collection, launched in tandem with the WM Phoenix Open, takes inspiration from the Scottish countryside, blending elements of tradition and contemporary style as seen through Devereux’s streetwear perspective. As the inaugural Scotch whisky partner of the WM Phoenix Open, Johnnie Walker seeks to build lasting connections while maintaining the sport’s historical context and showcasing a wide range of players on a global stage. By celebrating the evolving landscape of golf, this brand is getting ready for the year’s most significant tournament with engaging activities that both new and long-time fans will enjoy.

Adult golf enthusiasts who wish to join the forthcoming event should respond via the provided link. For those interested in browsing Devereux’s latest Keep Walking Collection, kindly visit their website. Don’t forget to stay updated with Johnnie Walker’s upcoming golf highlights on Hypegolf.


JOHNNIE WALKER Blended Scotch Whisky. Imported by Diageo, New York, NY. Please drink responsibly.

Johnnie Walker Augusta Watch Party Location and Details:

Join us for the Johnnie Walker Augusta Watch Party at Five Iron Golf Herald Square, located at 883 6th Ave., New York, New York.
Date: Time: From 5:00 p.m. EST to 9:00 p.m. EST on the specified date.

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2025-03-28 20:56