As a dedicated follower of Malayalam cinema, I must admit that 2024 was a rollercoaster ride for us movie enthusiasts. On one hand, we were blessed with some truly groundbreaking films like Manjummel Boys, Aadujeevitham, ARM, and Aavesham that expanded the boundaries of storytelling in Malayalam cinema. Yet, on the other hand, it seems that the Kerala Film Producers‘ Association painted a rather grim picture of the financial health of our beloved industry.
Having attended countless premieres and interacted with various filmmakers over the years, I can attest to the passion and dedication they pour into their craft. However, the almost Rs 700 crore unrecovered money due to rising production costs, especially actors’ salaries, is a concerning issue that needs immediate attention.
I remember vividly watching Manjummel Boys at its premiere and being captivated by the raw emotions portrayed on screen. It’s disheartening to know that despite its success, it didn’t manage to recoup all its production costs. Yet, this only emphasizes the importance of quality content over star power, a lesson that the industry seems to be slowly learning.
The association’s emphasis on bringing audiences back to theaters is well-placed, and I couldn’t agree more. Smaller films like Kishkindha Kaandam and Varshangalkku Sesham proved that content is indeed king in Malayalam cinema.
I must also mention my excitement for Mohanlal’s directorial debut Barroz 3D, which unfortunately seems to be facing disappointing results. I have always admired his versatility as an actor and was eagerly awaiting his directorial venture. Fingers crossed for a turnaround!
All in all, the future of Malayalam cinema depends on our ability to adapt and evolve. The Producers’ Association has outlined some crucial steps towards ensuring the sustainability and growth of our industry. Let’s hope 2025 will be a brighter year for Malayalam films, filled with more stories that touch our hearts, challenge our minds, and inspire us in ways we never thought possible.
Oh, and as a final thought, I can’t help but wonder if the rising production costs also include the cost of all those delicious biryanis and coffee served during late-night script discussions!
2024 appeared to be a hopeful year for Malayalam cinema, with films such as Manjummel Boys, Aadujeevitham, ARM, Aavesham, and others heralding fresh opportunities for storytelling and the industry. However, the Kerala Film Producers’ Association seemed to hold a contrasting view. As per an Indian Express report, the committee concluded that Mollywood experienced significant financial losses in 2024.
According to the statement from the association, out of the 199 Malayalam films released this year, a mere 26 movies garnered sufficient popularity and were deemed successful. The combined production cost for these projects amounted to roughly 1000 crore rupees, yet only 300 crore were recouped.
The high production costs, particularly inflated actor salaries, are believed by the Kerala Film Producers’ Association to be the main reason for the approximately Rs 700 crore that remains uncollected.
Movies such as Manjummel Boys, Premalu, Aavesham, ARM, and Aadujeevitham have become part of the prestigious Rs 100 crore club. At the same time, other notable films including Kishkindha Kaandam, Varshangalkku Sesham, and Guruvayoor Ambalanadayil surpassed the Rs 50 crore threshold.
Besides fresh releases, some timeless Malayalam classics like Valliettan have returned to the big screen as well. Yet, only Manichitrathazhu and Devadoothan saw success in their re-release phases.
As per reports from the association, Mohanlal’s highly anticipated directorial venture Barroz 3D has been underperforming at the box office. Contrary to the lofty expectations the actor had set for the film, its performance in cinemas has been lackluster.
In their declaration, the Kerala Film Producers’ Association emphasized the significance of re-attracting audiences to cinemas. The thriving smaller films in 2024 indicated that it was engaging content rather than celebrity influence that was drawing people to the big screen. Maintaining production expenses within reasonable limits appeared to be crucial for achieving success.
The association contends that churning out 200 films per year may not be feasible for the industry given its smaller market compared to neighboring film industries. However, they’ve outlined what modifications are necessary for Malayalam cinema to prosper by 2025. If these changes are implemented, the future could be more promising for Malayalam movies.
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2024-12-29 11:23