Inside Look: DRIVERSCLUB Channels Safari Rally Grit for Summer Drop at Lake Garda

Summary

  • Inspired by the East African Safari Rally’s rugged terrain
  • Lookbook shot in Italy with cheetah-liveried Porsche 964
  • Launches July 1, early access via email subscription

The Northern Irish clothing brand DRIVERSCLUB takes its cue from the thrilling past of motor racing for its new summer line, taking specific inspiration from the East African Safari Rally. Dubbed “The Pursuit of Freedom,” this collection honors the determination of rally drivers and the charm of open-road travel by weaving tales, artistic designs, and visually stunning imagery, all shot at Italy’s Lake Garda.

In the new catalog, a Dakar Classic Porsche 964 adorned in cheetah pattern takes center stage and presents a fictional young driver preparing for the iconic African rally. The collection mirrors the rally’s rugged landscape with colors like sun-scorched sand, worn olive, and clay brown. Key items include a vintage-styled rally jacket featuring a velcro collar strap, a mechanic-inspired pinstripe shirt redesigned for holiday wear, and oversized tees and hoodies made from heavyweight materials. A helmet hand-painted with graphics to match the season underscores DRIVERSCLUB’s dedication to exclusive, collectible merchandise.

Driver’s Club, renowned for weaving tales into each detail, recreates motor racing’s glorious past from the perspective of an up-and-coming racer, seamlessly combining practicality and style. The complete line drops on July 1st, with a 24-hour preview available to subscribers beforehand.

Learn more about the collection in the video below by DRIVERSCLUB.

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2025-06-26 04:25