Immutable, a leading Web3 gaming platform, has announced a significant partnership with video game giant Ubisoft. The collaboration is to create an innovative gaming experience based on decentralized blockchain technology. Ubisoft’s expertise in developing high-quality video games is combined with Immutable’s advanced Web3 capabilities in this strategic alliance.
Immutable 🤝 Ubisoft’s Strategic Innovation Lab
Immutable, the leading web3 gaming platform, is joining forces with Ubisoft’s Strategic Innovation Lab to create a new gaming experience to further unlock benefits for players through the power of web3.
This is another significant…
— Immutable (@Immutable) November 9, 2023
Immutable has established itself as a preferred Web3 gaming platform by incorporating decentralized features into popular titles. According to Nicolas Pouard, Vice President of Ubisoft’s Strategic Innovation Lab, Immutable’s impressive technology and Web3 know-how made them an ideal collaborator. Therefore, Ubisoft hopes to capitalize on these advantages to deliver players a seamless and enjoyable web3-based game. He stated:
“As the platform of choice for many leaders within the Web3 community, Immutable offers both cutting-edge technology and a unique expertise in seamlessly integrating decentralized technologies into games. We’re excited to partner with them and look forward to bringing that level of fluidness within a full-fledged game, so players only have to focus on the fun of the experience.”
Immutable sees the collaboration as an opportunity to work with an industry leader Ubisoft so as to continue achieving great milestones, just like the recent launch of zkEVM rollups and demoing titles such as Guild of Guardians on its platform. The company’s CEO, James Ferguson, expressed excitement about the partnership’s potential benefits for players. He said:
“Partnering with Ubisoft is a defining landmark for Immutable. We couldn’t be more excited to explore with Ubisoft the benefits of Web3 and digital ownership for players. We plan to bring the full weight of our ecosystem to bear to ensure the partnership’s success. We are confident that we will bring to life a fresh new experience that players will love.”
The Web3 gaming platform intends to leverage the capabilities of its ecosystem to ensure that the joint effort with Ubisoft succeeds in affording players true digital ownership. The partners hope to create a new model for player enjoyment and ownership to provide an appealing Web3 experience that is an improvement on what is currently available. The potential for engaging new paradigms is enormous, with blockchain technology bringing innovations like digital asset ownership and decentralized control to video games. Both companies appear eager to use blockchain’s benefits to improve the gaming experience.
Immutable’s Strategic Moves to Popularize Web3 Gaming
Immutable has continued to forge strategic alliances to enhance its services for users. The company recently initiated a partnership with Amazon Web Services to expand its Web3 gaming services to mainstream audiences. The objective is to facilitate the widespread adoption of web3 gaming and ensure the easy, safe, and accessible development of such solutions for a broader user base. In March, the gaming company also partnered with Polygon to streamline the integration of additional games and developers’ solutions into the Polygon ecosystem. Immutable Checkout, the company’s new payment solution launched this year, is also part of the broader plan to make web3 and decentralized payments more seamless and user-friendly.
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