As a seasoned gamer and movie enthusiast with a soft spot for horror and suspense genres, I must say that the upcoming film “Heretic” from A24, partnering with Alamo Drafthouse, has piqued my interest in an extraordinary way! The idea of an immersive theater experience, complete with multi-sensory effects like scented blueberry pie (yum!) and scratch-and-sniff cards, promises to elevate the horror movie experience to a whole new level.
24 Studios is collaborating with Alamo Drafthouse to develop a captivating cinema experience for special previews of the film “Heretic“.
In November 2024, a horror movie titled “Heretic” directed by Scott Beck and Bryan Woods will be premiered in U.S. theaters. The film features Hugh Grant, Sophie Thatcher, and Chloe East as its main stars.
In collaboration with Joya Studio, A24 is organizing immersive, multi-sensory movie screenings at Alamo Drafthouse theaters across the country on October 30, 2024. During these screenings, the theater will emit a scent of blueberry pie in one key scene of the film.
You can get tickets for our immersive movie showings by clicking the link provided. Additionally, some of these early screenings will include scratch-n-smell cards and special perks.
In a statement, Beck and Woods explained that in the movie “Heretic,” Hugh Grant’s character, Mr. Reed, sets off the blueberry pie as a symbol of unquestioning belief and a chilling reminder to scrutinize everything. They added that when A24 proposed using multi-sensory experiences to emphasize this significant scene, it made them laugh out loud. They are thrilled that viewers will have a rare chance to fully immerse themselves in the film’s world.
Joya Studio’s Frederick Bouchardy pointed out that “humor” has been largely absent from the world of fragrances. He further explained, “The fact that a scented candle plays a pivotal role in this film shifts the dynamics. Instead of just witnessing irreverent creative expression, we become part of the experience and find ourselves drawn to it!
What is A24’s Heretic about?
Two young missionaries find themselves tested in their beliefs when they accidentally visit the home of a mischievous and cunning man named Mr. Reed, played by Hugh Grant. As a result, they unknowingly fall into his dangerous game of cat-and-mouse.
The film “Heretic” made its debut at the Toronto International Film Festival last September, earning favorable comments from critics. The movie is set to hit U.S. theaters on November 8, 2024.
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2024-10-22 23:10