As a fan who has grown up watching the Kardashian-Jenner clan dominate reality TV and the fashion industry, it’s truly astounding to witness Kylie Jenner’s meteoric rise. Her recent strut on the Coperni runway during Paris Fashion Week at Disneyland Paris was not just a walk, but a magical moment that crowned her as the top influencer for Spring/Summer 2025!
Kylie Jenner isn’t just leading the cosmetics industry but also making a significant mark on the influencer world through her Instagram posts. Aside from expanding her business empire, this reality TV star continues to make appearances at high-profile fashion events. Just last month, Jenner made a stunning appearance when she strutted down the runway for the Coperni show during Paris Fashion Week, which took place at Disneyland Paris. Now, it’s been announced that she was the top influencer at this prestigious event.
How much do Kylie Jenner’s Instagram posts generate?
View this post on InstagramA post shared by coperni (@coperni)
According to Vogue Business, influencer marketing platform Lefty and their partner, brand agency Karla Otto, have named Kylie Jenner as the most influential influencer for the Spring/Summer 2025 season. Jenner managed to create a staggering $20.3 million in earned media value (EMV) from only three appearances during the previous fashion season. During Paris Fashion Week, she was featured in the Atlein, Schiaparelli, and Coperni shows.
Vogue Business reported that each Engagement Metric Value (EMV) point is equivalent to one dollar, determined by Instagram impressions and engagement. Kylie Jenner amassed $14.4 million in EMV from three posts following her closing show for Coperni RTW Spring 2025 during Paris Fashion Week. The first set of images on the platform received a staggering 5.6 million likes.
Afterward, Jenner posted two more videos on the platform. The first video, which has garnered 16.8 million views, contained clips from her fitting for Coperni. The second video, with 15.5 million views, offered a backstage look at her performance at Disneyland’s enchanting show. Both videos received over 700,000 likes each.
Vogue Business found that Kylie Jenner’s presence contributed $17.9 million to Coperni’s overall Media Impact Value (MIV). According to Launchmetrics, the SS25 runway show yielded a massive MIV of $31.9 million. The impact attributed to “The Kylie Effect” was calculated at a significant $16.1 million with 1,800 placements. Launchmetrics also highlighted that Jenner’s Instagram posts generated $1.6 million in MIV, while collaborations with Disney Paris and Swarovski added a distinctive collaborative element to Coperni’s influence.
Originally reported by Shriya Swami on Mandatory.
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2024-11-08 16:40