Five Stand-Out Moments From This Year’s e& MOTB Festival

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Last month, e& MOTB held their 12th yearly outdoor event in the Dubai Design District, bringing together both local and global brands, alongside famous artists.

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Just last month, e& MOTB’s 12th annual open-air festival took place at the Dubai Design District, featuring a variety of local and international brands along with well-known artists.

This year’s festival showcased its traditional array of diverse retail markets, but the organizers elevated the experience in celebration of Dubai Shopping Festival reaching its 30th milestone. Over a span of two weekends, unique activities were introduced to accommodate various age groups and festival attendees. Notably, several popular brands launched their new collections for the season and provided sneak peeks into future releases.

For individuals who couldn’t attend e& MOTB, here are the five most popular activities, as highlighted by TopMob during the event.

Immersing guests in a retro backdrop

Yearly, e& MOTB chooses a distinctive topic that guides the selection of vendors and design setups. Previously organizing a well-liked New York-style event, this year’s edition was fashioned around a retro-futuristic theme, featuring 60’s diner-inspired construction spreading across the entire outdoor area.

Over 50 independent retailers set up shop

What sets e& MOTB apart as a unique event is the vast selection of individual brands showcased there. For the 12th yearly festival, organizers remained faithful to their promise of promoting these sellers, inviting more than 50 names such as sustainable label Nineteen Ninety Two and local brand Socks Up.

A dedicated beauty and wellness space

Titled “Beauty Bazaar,” this venue offered participants the opportunity to try out exclusive editions and popular makeup items from worldwide brands such as Fenty Beauty, Huda Beauty, and Benefit Cosmetics. For those seeking skincare solutions, they could also purchase kits of biocompatible products from Drunk Elephant.

Two international food vendors made their UAE debut

Dave’s Hot Chicken, one of Drake’s highly-recommended takeout establishments, has recently been gaining popularity and spreading across various cities over the past few months. In response to the buzz, e& MOTB decided to invite this popular vendor to their annual event, along with Paris’ Homer Lobster, marking their first time in this region.

Emerging artists hit the stage on opening weekend

2021’s most striking event featured performances by various musicians, vocalists, and disc jockeys gracing our primary stages. Among the many impressive acts, a noteworthy one was delivered by the duo Saint Levant (Palestinian-Algerian artist) and Naika, who enchanted attendees during the initial weekend with their captivating performance.

As a gaming enthusiast, diving into the world of e& MOTB and other thrilling Dubai Shopping Festival events is just a click away! Navigate your way to their official site for all the latest updates and exciting discoveries.

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2025-02-17 15:26