Air France has unveiled its new La Première first-class cabin experience, including a first-of-its-kind pajama collaboration with French designer Jacquemus. Passengers flying on Air France’s La Première in Spring 2025 will receive the complementary Jacquemus-designed loungewear to wear in-flight and at home.
Instead of taking a one-size-fits-all approach the partners have produced four different sizes and two different necklines, giving passengers the option to choose the most comfortable option. The cotton sets are also offered in both red and blue variants, representing the classic French palette. Air France’s equestrian La Première emblem is embroidered on the breast, while dual Jacquemus and Air France tags are showcased inside the neck. For a playful touch, the pajamas come with a red poplin bag adorned with the maison’s signature “round-square” buttons.
An official statement Fabien Pelous, Air France’s Director of Customer Experience said “We are proud to partner with Maison Jacquemus and its innovative creativity to create a new comfort outfit exclusively available on board La Première suites.” “Every detail counts in creating a memorable travel experience, and this collaboration reinforces our commitment to enhancing every moment spent in this exceptional cabin,” he continued.
The pajamas will be included in the upcoming redesign of the La Première cabin on some Boeing 777-300ER aircraft, which includes 4 spacious suites that measure 3.5 square meters each. Each suite offers both a seat and a lounge chair that can convert into a 2-meter bed, along with personalized service.
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2025-03-18 18:28