Elon Musk’s X adds Twitch to boycott lawsuit

by

As a seasoned observer and participant in the dynamic world of digital media, I find myself deeply intrigued by the latest turn of events surrounding X, formerly known as Twitter. The addition of Twitch to this ongoing lawsuit is a fascinating twist, adding another layer to the complex web of corporate alliances and rivalries.

Previously known as X, the company, has decided to include Twitch in a lawsuit it initiated in August. The lawsuit claims that Twitch, among other companies, engaged in a conspiracy aimed at reducing ad spending on the social media platform. This alleged action was intended to harm X’s financial earnings.

Today, it’s been announced that Twitch has become part of a legal action, initiated in August, against the Global Alliance for Responsible Media. This lawsuit involves former advertisers of X such as CVS and Unilever who are part of this alliance.

According to X’s argument in the lawsuit, the defendants, which now encompasses Twitch, are alleged to have colluded to collectively restrict or deny several billion dollars worth of advertising income.

Over the last few years, there’s been less advertising money spent on the platform previously known as Twitter, which is now under Elon Musk’s ownership. This topic has been openly discussed by Musk himself on his personal account.

Read More

2024-11-19 22:57