Drake Premieres “What Did I Miss?” Music Video in Cinematic Livestream to Launch New Album Campaign

Summary

Drake kicks off album rollout with a cinematic hour-long livestream, previewing unreleased music
The track “What Did I Miss?”— released on all platforms July 5 — addresses betrayal and reignites the feud with Kendrick Lamar
Additional unreleased songs hint at a mix of Hip-Hop and R&B, with teased track “Super Max Deals”

Drake is getting ready to drop a fresh album tentatively due out in summer 2025, leaving many guessing that it might be called “Iceman.” This assumption arises following an hour-long YouTube live broadcast titled “ICEMAN EPISODE 1,” which gives fans a sneak peek at what’s to come. In the video, he portrays a fictional worker at a Toronto ice warehouse named “The Iceman.” Utilizing a captivating, storyline-driven structure, he creates anticipation for the upcoming project. The narrative style suggests that the album’s theme may involve a mix of scripted storytelling and allusions to real-life conflicts and emotional undercurrents.

About halfway through the video, a TV in the break room plays old clips of a young Drake. This transition then leads to an exclusive debut of his latest music video titled “What Did I Miss?” The song tackles head-on the well-known dispute between Drake and Kendrick Lamar. He indirectly criticizes certain individuals for being two-faced, as he raps lines such as:

“You sided with the enemies and backed a hater”

and

“Friendship for my comrades, death to the betrayer.

Some spectators think these lyrics could also be directed at NBA players LeBron James and DeMar DeRozan, who are close friends of Drake and have consistently backed each other’s ventures. Their presence at Kendrick Lamar’s concert in Los Angeles has sparked theories, particularly since rumors indicate that Drake’s friendship with DeRozan may have become tense due to the former publicly supporting Kendrick during the ongoing rap rivalry.

In his latest track “What Did I Miss?”, he steals the limelight, but the video hints at several unheard songs as well, such as one named “Super Max Deals”. This song leans towards R&B, much like the tone and style of “Do Not Disturb” from his previous album More Life. As anticipated, it seems that his upcoming album will fuse Hip-Hop and R&B, providing a diverse selection of sounds to cater to fans from various genres.

Drake’s latest promotion for his upcoming project “Iceman,” which combines heartfelt lyrics, captivating narratives, and fan-interactive elements, is one of his most innovative yet. First hinted at in August 2024, this multi-faceted effort promises to be a highly anticipated release. You can listen to the new single “What Did I Miss?” on Spotify and Apple Music below, and don’t forget to tune into the full livestream above for more.

https://open.spotify.com/watch?v=track/1IeAHTFukgidXjoMi95uf2 https://embed.music.apple.com/us/album/what-did-i-miss/1824600278

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