As a long-time fan and follower of both the Olympics and technology giants like Samsung, I was dismayed when I read the recent headline claiming that Samsung had pulled out of their $1 billion advertising campaign with the 2024 Paris Olympics due to controversy over the opening ceremony.
Lately, a contentious issue surrounding the 2024 Paris Olympic Games opening ceremony sparked debate. A report claimed that Samsung Electronics had terminated their collaboration with the event due to this controversy. Nevertheless, it’s crucial to investigate the validity of this assertion. Therefore, let’s examine if Samsung indeed withdrew from their Olympics partnership.
What happened with Samsung at the Paris Olympics?
A recent online post suggests that Samsung has withdrawn from a $1 billion promotional partnership with the Olympics.
Recently, Esspots published an article with the title “Samsung Bows Out of $1 Billion Olympics Ad Campaign: Controversy Over Opening Ceremony’s ‘Last Supper’ Image”. In this piece, it was stated that Samsung Electronics decided to withdraw from their advertising deal due to the uproar caused by the similarity between the opening ceremony’s image and Leonardo da Vinci’s “The Last Supper”.
Instead, organizers clarified that the presentation wasn’t an exact representation of The Last Supper, but instead drew inspiration from Greek mythology.
Did Samsung cancel its Paris Olympics sponsorship?
Samsung hasn’t confirmed yet that they will cancel their sponsorship for the 2024 Paris Olympics.
The article on that site isn’t real news; it’s meant to be humorous and satirical. Their announcement states, “You’ve reached Esspots’ US edition. Here, we provide you with the finest in made-up news and commentary regarding the USA. Our team is passionate about creating the most up-to-date and hilarious fake news and absurdities.”
Samsung’s collaboration with the Olympics goes back over 30 years, starting with the Seoul Olympic Games in 1988. The company’s current deal with the International Olympic Committee (IOC) remains effective until 2028. Moreover, they have recently provided athletes with smartphones, indicating their ongoing involvement with the IOC. Consequently, it is evident that Samsung has not terminated its relationship with the Olympics.
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2024-07-30 19:11