As a long-time fan and follower of the media industry, I can’t help but be dismayed by the latest development between Conde Nast and Perplexity. The generative AI business has always been a murky area, with companies relying on scraping content to train their models in order to generate responses. And as someone who values creativity and intellectual property, I can’t help but feel that this practice is not only unethical but potentially damaging to the livelihoods of creators.
The world of generating AI responses is not only visually unappealing but also ethically questionable. To produce these outputs, AI firms must collect data by scraping online content for training purposes. It appears that Conde Nast finds this practice distasteful and has issued a cease-and-desist letter to Perplexity.
On July 22, 2024, The Information announced that Conde Nast issued a cease-and-desist notice to Perplexity, an artificial intelligence search engine. According to this announcement, Conde Nast requested Perplexity to halt the use of its content to produce the outcomes of its AI search engine. Engadget pointed out that the letter alleges Perplexity of plagiarism in strong terms.
AI companies have faced criticism before for utilizing creators’ labor without permission to develop their models. A current example involves Apple, NVIDIA, Salesforce, among others, being charged with taking YouTube videos for this same purpose.
It’s common knowledge in the industry that using someone else’s content to train an AI model for profit generation carries a risk of copyright infringement. OpenAI’s CEO has even stated that the company will cover any resulting legal fees for users in such situations.
Several creators, among them George R.R. Martin and Vince Gilligan, have voiced strong opposition. Martin has taken legal action against OpenAI for alleged copyright violation, while Gilligan labels AI as a “plagiarism machine.”
It’s not unexpected, therefore, that Conde Nast, aiming to safeguard its rights, issued a cease and desist letter to Perplexity. While President Biden has signed an executive order for establishing new safety guidelines for AI, it remains to be determined what additional measures will be taken to shield the intellectual property of creatives.
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2024-07-23 02:57