Comrades! Gather around for a tale of crypto Goliath, Coinbase, and its latest acquisition, Spindl 🎩 – a blockchain advertising platform.
On the 31st of January, 2025, Coinbase announced its purchase of Spindl and its team, aiming to empower developers with better tools to promote their projects and tackle on-chain visibility challenges 🔍.
“Bringing 1 billion people on-chain starts with backing the builders making it happen”
Welcome to the @spindl_xyz team, helping builders go viral on-chain and find distribution on @coinbase and across the on-chain economy.
— Base (@base) January 31, 2025
Expanding the Web of Influence 🌍
Coinbase’s European presence grew stronger with the acquisition of BUX’s Cyprus-based unit in December, securing a Cyprus Investment Firm license. Now, Spindl joins Base, Coinbase’s Ethereum layer-2 scaling solution, while continuing to serve its existing clients.
Founded in 2022 by former Facebook advertising executive, Antonio Garcia-Martinez (AGM), Spindl specializes in on-chain advertising. Its integration into Coinbase is expected to revolutionize blockchain ad distribution, providing developers and builders with better outreach and user acquisition tools 📈.
“The Spindl team brings unmatched expertise in on-chain advertising, helping builders accelerate their reach while bringing more users on-chain by connecting builders with both Coinbase users and users across the on-chain economy. Their work will be crucial to expanding the ways we elevate and support builders, and we’re excited for them to hit the ground running,” Coinbase declared.
A Series of Strategic Acquisitions 🤝
Coinbase’s expansion strategy extends beyond Spindl, with acquisitions such as Utopia Labs, One River Asset Management, FairX, and Unbound Security. Each acquisition strengthens Coinbase’s market position, broadening its services and technological capabilities to meet the evolving demands of the industry 💼.
Coinbase’s journey is a testament to the power of innovation and strategic growth. Comrades, let us observe and learn from their journey as they continue to solidify their position in the digital asset space 🚀!
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2025-01-31 23:08