Ever wondered about the “Relaxed Canine Meme”? From being almost unheard of, this easy-going pup became an internet sensation – let’s explore the story behind its rise.
The Birth of “Chill Guy“
Back in the fall of 2023, I stumbled upon an incredible piece of digital art that caught my eye – a laid-back canine donning a grey sweater, blue jeans, and red sneakers, exuding nothing but pure chill energy. The artist, Phillip Banks, had titled it “Just a Chill Guy (or My New Character)”. Initially, I didn’t expect much from this post as I shared it across Twitter and Instagram on October 4th. But little did I know that this seemingly ordinary artwork would soon become the talk of the town.
View this post on Instagram
TikTok Takes Over
By August 2024, TikTok users had grasped the concept, and the meme swiftly transformed into a representation of carefree spirit. Users portrayed the relaxed dog in amusing and identifiable scenarios – be it maintaining calmness amidst chaos or simply adding humor. It wasn’t long before the meme gained traction and spread widely beyond TikTok.
View this post on Instagram
The Vietnamese Magazine Cover Hoax
The situation took an unanticipated twist when word got around that the Chill Guy meme might have been copied from a Vietnamese children’s magazine cover featuring a dog with a face like Chill Guy and a human boy’s body. However, it was later discovered that the cover existed (from December 2024 issue) and the allegation of plagiarism was unfounded. Phillip Banks swiftly dismissed these claims on social media, setting the record straight. Interestingly, this controversy actually boosted the popularity of the meme even further.
From Meme to Money
The meme didn’t merely maintain its popularity; it evolved into something more substantial. A cryptocurrency token named $CHILLGUY was introduced, and at its maximum, it boasted a market value exceeding $580 million. This indicated that the meme wasn’t just popular on the internet, but was also gaining traction as a significant cultural influence within the realm of investors and cryptocurrency.
rewatching @crypto_banter with my @moonshot ready.
— just a chill guy | fan page (@chillguycto) December 2, 2024
A New Twist: “Just a Chill Girl”
In late November 2024, TikToker @stopscrolling_22 unveiled a new take on the Chill Guy meme, called Just a Chill Girl. This character retained the laid-back vibe of the original but added feminine elements such as long hair and a bow. The meme gained popularity rapidly on TikTok and other platforms, with users designing their unique versions of the “chilled-out girl” concept.
https://www.tiktok.com/watch?v=v3/7443121198654852374
One of the earliest posts to go viral, titled “When you’ve been sending her chilled-out memes all day, and she doesn’t get angry because she’s just as laid-back,” gathered over 6.3 million views within a span of three days. Similar to the original post, Just Being a Chill Girl also spawned its own meme currency, known as CHILLGIRL.
https://www.tiktok.com/watch?v=v3/7438344550344641838
The Cultural Phenomenon
The Chill Guy meme and its offshoots, such as Just a Chill Girl, swiftly established themselves as significant elements in internet folklore. They popped up everywhere – fan art, corporate partnerships, merchandise, and even cosplay events. This meme transcended the digital realm, becoming a representation of relaxed, easygoing lifestyles that impacted not only memes but also cryptocurrency.
It has continued to spark new interpretations, products, and digital trends even up to the present day.
Which version of the Chill Guy meme do you vibe with the most?
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2025-03-11 19:10