Bottega Veneta Taps Tyler, The Creator & More to Celebrate 50 Years of Its Intrecciato Leather Weave

by

Summary

  • “Craft us our Language” is Bottega Veneta’s star-studded campaign celebrating 50 years of its Intrecciato leather weaving tradition.
  • Shot by Jack Davison, the photographs feature artist Tyler, the Creator, I.N of Stray Kids, actress Julianne Moore, and many more.
  • In September, Bottega Veneta will release a new book in the spirit of “Craft is our Language,” along with a second campaign.

Bottega Veneta has revealed an illustrious campaign called “Craft is our Communication” to mark the 50th year of their iconic Intrecciato leather pattern. The campaign, photographed by Jack Davison and choreographed by Lenio Kaklea, showcases renowned figures from various fields such as art, film, fashion, literature, music, and sports. The images convey familiar faces along with subtle hand gestures to portray a representation of interconnectedness and exchange, using their signature Intrecciato weave as the symbol.

This diverse group features Jack Antonoff, a renowned pop record producer; Dario Argento, a film director; Edward Buchanan, a designer; Barbara Chase-Riboud, an artist and sculptor; Neneh Cherry, a singer-songwriter; Dave Free, a filmmaker and record producer; Lauren Hutton, an actress; I.N of Stray Kids, a singer; Troy Kotsur, an actor; Vicky Krieps, another actress; Terrance Lau, yet another actor; Rie Miyazawa, a Japanese actress; Julianne Moore, an accomplished actress; tennis player Lorenzo Musetti; Shu Qi, another actress; Zadie Smith, a writer; Thanaerng, a singer-actress; Tyler Okonma, better known as Tyler, the Creator, a recording artist and producer; and Lorenzo Viotti, a conductor. Each member is shown wearing different Bottega Veneta items, ranging from Intecciato bags, gloves, and outerwear to their luxurious ready-to-wear clothing.

Edward Buchanan, who held the position of Design Director from 1995 to 2000, is particularly noteworthy for being the one who launched Bottega Veneta’s first Ready-to-Wear collection during his tenure. In a different context, actress Lauren Hutton showcased an Intrecciato clutch in the movie “American Gigolo” from the 1980s, thus increasing the visibility of Bottega Veneta’s signature weave in pop culture.

This intricate handcraft requires prolonged hours and entire days of precise labor. It was initially developed in 1975, whereby slender leather strips, known as fettucce, are skillfully woven into a base panel of leather or wrapped around a wooden form. Drawing inspiration from the long-standing Italian weaving tradition and the Veneto region’s mastery of leather work, Bottega Veneta sets itself apart through its unique diagonal pattern design and exceptional craftsmanship.

In September, the ‘Craft is Our Language’ campaign will grow to include a fresh print book and another series of photos and short videos, showcasing new individuals. Bottega Veneta’s upcoming book will act as a “guide” or “reference” for the language, craftsmanship, and principles that define their brand.

Read More

2025-05-29 18:26