As a seasoned analyst with over two decades of experience in the financial industry, I’ve witnessed countless partnerships that have either made or broken companies. The collaboration between Orbs and THENA is undeniably one for the books.
On Friday, Orbs, a provider of blockchain infrastructure at the Layer-3 level, revealed its substantial contribution to the success transformation of THENA, a Binance Smart Chain-based decentralized exchange (DEX) utilizing BEP-20.
In late 2023, Orbs invested $600,000, leveraging cutting-edge trading technologies and strategic partnerships. This investment reportedly contributed to THENA’s notable achievements, such as its successful listing on Binance, the globally recognized leader in cryptocurrency exchanges, which occurred in November 2024.
A Two-way Business Relationship
In March 2023, the collaboration between Orbs and THENA started, with Orbs acknowledging THENA’s capabilities as a ve(3,3) powered liquidity platform on the BNB Chain. According to the terms of the deal, this partnership was established.
As an analyst, I can say that Orbs equipped THENA with the essential financial resources, enabling us to establish our strategic plan and acquire the vital tools necessary to thrive in the cut-throat cryptocurrency market.
To foster THENA’s lasting expansion, Orbs equipped the platform with necessary infrastructures and promotional strategies, boosting its visibility and drawing a larger user community. This BNB Chain-backed project was one of the pioneering blockchain platforms to capitalize on Orbs’ sophisticated trading tools like dTWAP and dLIMIT, facilitating accurate automated trades and effective liquidity control.
Furthermore, THENA leveraged existing infrastructure constructed by Orbs to expand its business services. As reported in a press statement viewed by Coinspeaker, the DEX took advantage of the Orbs Liquidity Hub and Perpetual Hub for seamless trading operations.
Furthermore, the proposed solutions aided THENA in enlarging its product array by incorporating elements such as MEV protection, combined liquidity pools, and advanced margin trading options for clients.
Ran Hammer, Orbs’ VP of Business Development, stated that these accomplishments show what a genuine collaboration and concentration can achieve in DeFi. By combining Orbs’ technology and investing strategically in their vision, we’ve raised the bar for on-chain trading. The commitment of the THENA team to the Binance ecosystem has been noteworthy, and we are honored to be a part of their journey.
Expanding Global Footprint
Additionally, Orbs mentioned that the recent listing of THENA’s token “THE” on Binance was due to their previous airdrop campaign on the world’s biggest exchange. Before starting official trades on Binance’s spot market, THENA had distributed tokens as part of this campaign.
As per the announcement, the token’s listing sparked a surge in user engagement and trading volume on the THENA platform, pushing the value of THE to its peak of $2.88 on Thursday – a record high. Prior to the listing, the digital currency was being traded at rates below $1.
Orbs contributed significantly to THENA’s global growth, as demonstrated by their entry into the South Korean market in March 2024 through a community meetup held in Seoul. Additionally, THENA boosted its international profile by attending significant blockchain events such as Edcon Tokyo and Token2049 Singapore.
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2024-12-02 19:21