As a seasoned crypto investor with over a decade of experience under my belt, I must admit that the meteoric rise of Bitget Wallet (formerly known as BitKeep) has caught my attention. Having weathered numerous market cycles and witnessing the rise and fall of various wallets and exchanges, it’s rare to see such a dramatic surge in user adoption.
As an analyst, I’m excited to share that the cross-chain Web3 wallet I’ve been working with, previously known as BitKeep but now called Bitget Wallet, has surpassed a significant landmark. We’ve managed to amass a user base of 30 million individuals worldwide, marking a staggering 150% growth compared to the same period last year.
On August 13, it was announced that Bitget Wallet, known as the largest in Asia, surpassed 30 million users in July, making it the most popular wallet for downloads during that month. This wallet outperformed well-known competitors such as MetaMask and Trust Wallet, two prominent figures in the cryptocurrency industry.
In just July, our company registered more than 1.6 million app downloads from both the Google Play Store (for Android) and Apple’s App Store (for iPhones). This figure outshone MetaMask, which reported approximately 1.5 million downloads during the same period.
A Strategic Acquisition and Rebranding
Last year, Bitget Wallet was taken under the wing of the Bitget Group following an unspecified acquisition by the cryptocurrency exchange, Bitget. A $30 million investment from the company served as a catalyst for its swift growth and transformation into one of the most widely-used wallets in the market, now serving over 30 million users worldwide.
Alvin Kan, the Chief Operating Officer of Bitget Wallet, highlighted that the platform has seen exceptional growth in areas including Europe, North America, and Oceania. Remarkably, user counts skyrocketed by around 40% in countries such as Russia, Italy, Sweden, and Australia.
In these nations such as France, Portugal, the United Kingdom, Turkey, and Canada, there was an astounding 10-fold rise in user numbers.
Across the Asia-Pacific area, the usage of Bitget Wallet saw significant expansion. In particular, the user base in Japan, the Philippines, and Thailand increased by approximately 20% compared to the last year. Furthermore, user growth in India, Vietnam, and Singapore surpassed an impressive 300%.
Drawing from my years of experience in the tech industry, I can confidently say that this substantial growth in the Asia-Pacific region for our platform is a testament to its strength and resilience in the highly competitive Asian market. As someone who has witnessed the rise and fall of many players in this region, I am particularly impressed by how our platform has managed to establish itself as a formidable contender. The strategic expansion in this region speaks volumes about our commitment to serving our customers better and staying ahead of the curve in the dynamic Asian market.
Driving Factors Behind the Growth
Kan credits the success of the platform to several key aspects, one of which is its emphasis on delivering an optimal “mobile user experience”. In his opinion, users find the mobile variant more convenient than desktop add-ons.
“Several individuals who use Web3 find it more practical to utilize mobile wallets rather than the plug-in options on computers. The intuitive layout of our mobile wallet has become a popular preference, causing numerous users to abandon their previous experiences with conventional wallets, according to Kan’s explanation.”
Alongside its user-friendly mobile interface, Bitget Wallet’s expansion is also driven by its versatile cross-chain functionalities. These features enable users to exchange cryptocurrencies, non-fungible tokens (NFTs), and various digital collectibles across multiple blockchains within the market.
On this platform, there’s been an increase in action due to the rise of meme coins, drawing a fresh influx of users keen on investing in these unpredictable digital assets. Bitget Wallet offers users beneficial features like smart money tracking on the Solana (SOL) network and Base chain, allowing them to keep tabs on their transactions across both systems.
Beyond its existing attractions, extra functions such as built-in adjustable slippage, fee-free transactions, and lightning-fast trading capabilities have only served to make this digital wallet even more alluring.
Additionally, it was revealed that the integration of Bitget Wallet within the TON (The Open Network) ecosystem has notably increased its appeal. This connection offers users access to a decentralized system that emphasizes improved privacy and scalability.
On the 9th of August, a Web3 wallet declared its position as the most comprehensive wallet within the TON network. It’s worth mentioning that Bitget Wallet surpassed well-known apps such as TikTok and WhatsApp in terms of popularity in Nigeria, experiencing a remarkable 200% increase in usage during June.
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2024-08-13 12:10