Beats Announces its New ‘Beats Cables’ Collection

Rarely do charging cables grab headlines, but surprisingly, Beats, under Apple’s ownership, unveiled its inaugural cable lineup today. What’s even more intriguing is the release of arguably the most captivating advertisement for cables ever created.

As a gamer, I recently stumbled upon the freshly unveiled collection of Beats Cables. This range offers an assortment of USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning cables, each available in vibrant hues such as Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. What’s more, these colors harmonize seamlessly with the current lineup of Beats headphones. To top it off, you can select between two convenient lengths: a compact 20cm (8in) for tight spaces or a longer 1.5m (5ft) cable for extended reach.

In their “Pill People” advertising venture, Beats enlisted the help of comedians Ben Marshall, Desi Banks, and Megan Stalter to voice the roles of animated figures.

You can find the Beats Cables collection currently both online and at Apple retail outlets. Prices for this collection start from £18.99 GBP or $18.99 USD.

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