Bad Bunny features prominently in the Spring 2025 underwear campaign for Calvin Klein, with the images from this new promotional venture being revealed not long ago. The 31-year-old musical sensation dons items from the Icon Cotton Stretch collection, demonstrating refined boxer briefs and timeless tank tops. This campaign, captured by Mario Sorrenti in Puerto Rico, underscores Calvin Klein’s latest design breakthroughs.
Here are the key details about Bad Bunny’s Calvin Klein Spring 2025 campaign.
Bad Bunny shows off his abs and tattoos for Calvin Klein campaign
In the spring season of 2025, Bad Bunny takes center stage for Calvin Klein’s underwear advertisement campaign, endorsing their Icon Cotton Stretch line.
The campaign was handled by Mario Sorrenti, both directing and taking photos, in Puerto Rico. At 31 years old, this artist posed for the brand’s white and black boxer briefs, as well as the Cotton Classic Tank. The updated Icon Cotton Stretch offers a “stitch-free Infinity Bond waistband,” providing support, a contour pouch, and improved shape retention for comfortable wear.
View this post on InstagramA post shared by Calvin Klein (@calvinklein)
According to a recent press statement, Bad Bunny expressed his enthusiasm and gratitude for joining a renowned brand’s landmark advertising campaign. Shooting it in Puerto Rico made the experience even more meaningful and authentic for him. Additionally, he shared that this project, which has been under development for quite some time, feels especially fulfilling now that it’s been brought to fruition. (Source: People)
Accompanying the campaign images, Calvin Klein unveiled an advertisement video featuring Bad Bunny’s track “EoO.” In this short video, the artist pulls at his briefs’ waistband and exclaims, “The feeling is endless.” He then inquires, “Are you rocking your Calvins?” as a nod to their classic advertising slogan.
In February 2025, Bad Bunny attended the New York Fashion Week show by Calvin Klein. He was joined by prominent personalities such as Calvin Klein himself, Christy Turlington, Eve Hewson, and Alexander Skarsgård. Interestingly, Eve Hewson walked the ramp for Calvin Klein’s shapewear line that same month, while Alexander Skarsgård featured in the brand’s Fall 2024 menswear advertisement.
For the Spring season of 2025, Calvin Klein’s marketing efforts emphasize their ongoing partnerships with international stars. The music sensation Bad Bunny joins the ranks of previous famous faces like Michael B. Jordan and Jeremy Allen White who have modeled for the brand.
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2025-03-19 08:41