Audi and DAZN Partner to Bring Live Sports Streaming In-Car

Audi is bringing the thrill of live sports directly to its vehicles with the integration of the DAZN streaming app into the Audi Application Store. The German automaker is the first to offer DAZN as an in-car entertainment option, allowing passengers to stream major sporting events — including UEFA Champions League, FIFA Club World Cup 2025, NFL, NBA, handball and golf — on the MMI touch and passenger displays.

The DAZN app is now available in select Audi models, including the A5, Q5, A6, A6 e-tron and Q6 e-tron series. While drivers can enjoy sports highlights during charging breaks, front-seat passengers can watch live events on the 10.9-inch MMI passenger display even while the vehicle is in motion.

Audi continues to expand its digital ecosystem with third-party apps like Amazon Music, Spotify and YouTube. The DAZN integration was developed in collaboration with CARIAD, Volkswagen Group’s software arm and is expected to roll out across other VW Group brands in the future.

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